About this Course
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Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Beginner Level

Approx. 11 hours to complete

Suggested: 6 weeks of study, 1-2 hours/ week...

English

Subtitles: English
User
Learners taking this Course are
  • Executive Directors
  • Public Relations Specialists
  • Artists
  • Writers
  • Musicians

Skills you will gain

FundraisingManagementMarketingPlanning
User
Learners taking this Course are
  • Executive Directors
  • Public Relations Specialists
  • Artists
  • Writers
  • Musicians

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Beginner Level

Approx. 11 hours to complete

Suggested: 6 weeks of study, 1-2 hours/ week...

English

Subtitles: English

Syllabus - What you will learn from this course

Week
1
3 hours to complete

Introduction to the Cycle

14 videos (Total 75 min), 7 readings, 1 quiz
14 videos
Watch: Introduction to the Cycle Part 1 - Two Challenges Facing the Arts4m
Watch: Introduction to the Cycle Part 2 - What makes a healthy organization?4m
Watch: Introduction to the Cycle Part 3 - Example from the Alvin Ailey American Dance Theater12m
Watch: Introduction to the Cycle Part 4 - Family and Conclusion4m
Watch: Frequently Asked Questions: The Cycle6m
Watch: Case Study: Introduction to the Cycle with Dance Place (Washington, DC)3m
Watch: Case Study: Introduction to the Cycle: MACLA/Movimiento de Arte y Cultura Latino Americana (San Jose, California)5m
Watch: Case Study: Introduction to the Cycle at Pregones (New York, New York)10m
Watch: Case Study: Introduction to the Cycle with Mexican Center for Music and Sonic Arts (Morelia, Mexico)2m
Watch: Case Study: Introduction to the Cycle with Anna Lindh Foundation (Alexandria, Egypt)7m
Watch: Case Study: Introduction to the Cycle with the Estonian Philharmonic Chamber Choir (Tallinn, Estonia)2m
Watch: Case Study: Introduction to the Cycle with AS220 (Providence, Rhode Island)4m
Watch: Review of The Cycle and Preparing for Next Week2m
7 readings
Meet Your Instructors5m
Activity: Introductory Questionnaire5m
Recommended Reading: The Cycle: Introduction (Pages 1-5)5m
Review: The Cycle and Annotated Cycle2m
Optional Activity for Students or Learners Not Affiliated with an Organization30m
Read: The Cycle: Executive Summary30m
Read: Selected Blog Posts: Introduction to the Cycle10m
1 practice exercise
Introduction to the Cycle4m
Week
2
2 hours to complete

Long-Term Artistic Planning

10 videos (Total 79 min), 5 readings, 1 quiz
10 videos
Watch: Benefits of Long-Term Artistic Planning12m
Watch: Implementing Long-Term Artistic Planning11m
Watch: Frequently Asked Questions: Long-Term Artistic Planning13m
Watch: Case Study: Long-Term Artistic Planning at Dance Place (Washington, DC)2m
Watch: Case Study: Long-Term Artistic Planning at Penumbra Theatre (Saint Paul, Minnesota, USA)12m
Watch: Case Study: Long-Term Artistic Planning at Cornerstone Theater Company (Los Angeles, California)6m
Watch: Case Study: Long-Term Artistic Planning at Is Sanat Concert Hall (Istanbul, Turkey)5m
Watch: Case Study: Long-Term Artistic Planning at Lush Productions (Karachi, Pakistan)3m
Watch: Review of Long-Term Artistic Planning and Preparing for Next Week2m
5 readings
Recommended Reading: The Cycle: Chapter One (Pages 6-23)18m
Review: Example 5-Year Program Plan2m
Read: 10 Truths about Artistic Planning2m
Read: Selected Blog Posts: Long-Term Artistic Planning5m
Activity: 5-Year Program Plan10m
1 practice exercise
Long-Term Artistic Planning4m
Week
3
2 hours to complete

Institutional Marketing

8 videos (Total 34 min), 5 readings, 1 quiz
8 videos
Watch: Introduction to Institutional Marketing Part 26m
Watch: Introduction to Institutional Marketing Part 33m
Watch: Introduction to Institutional Marketing Part 41m
Watch: Frequently Asked Questions: Institutional Marketing8m
Watch: Case Study: Institutional Marketing at Dance Place (Washington, DC)2m
Watch: Case Study: Institutional Marketing at Nickelodeon (Columbia, South Carolina, United States)6m
Watch: Review of Institutional Marketing and Preparing for Next Week1m
5 readings
Review: Example Institutional Marketing Calendar1m
Recommended Reading: The Cycle: Chapter Three (pages 47-78)32m
Read: 10 Truths About Institutional Marketing2m
Read: Selected Blog Posts: Institutional Marketing10m
Activity: 1-Year Institutional Marketing Calendar10m
1 practice exercise
Institutional Marketing4m
Week
4
2 hours to complete

Programmatic Marketing

9 videos (Total 34 min), 4 readings, 1 quiz
9 videos
Watch: Programmatic Marketing Part 2: How Are We Selling It?4m
Watch: Programmatic Marketing Part 3: To Whom Are We Selling?5m
Watch: Programmatic Marketing Part 4: At What Price?3m
Watch: Programmatic Marketing Part 5: With Which Media?4m
Watch: Frequently Asked Questions: Programmatic Marketing5m
Watch: Case Study: Programmatic Marketing at Suzanne Dellal Center (Tel Aviv, Israel)3m
Watch: Case Study: Programmatic Marketing at Ciudad Cultural Konex (Buenos Aires, Argentina)2m
Watch: Review of Programmatic Marketing and Preparing for Next Week1m
4 readings
Recommended Reading: The Cycle: Chapter Two (Pages 24-46)23m
Read: 10 Truths for Programmatic Marketing2m
Read: Selected Blog Posts: Programmatic Marketing10m
Activity: Marketing Summary for One Program or Event20m
1 practice exercise
Programmatic Marketing4m
4.8
63 ReviewsChevron Right

53%

started a new career after completing these courses

39%

got a tangible career benefit from this course

11%

got a pay increase or promotion

Top reviews from The Cycle: Management of Successful Arts and Cultural Organizations

By RVMay 20th 2018

The Cycle was an eye-opener in many ways. I always thought Arts Management required more artistic intuition than management knowledge, but this framework gave me a whole new perspective.

By SSSep 2nd 2018

This course is really useful for people related to Art and Culture Management fields, it provides with useful techniques and ideas, particularly regarding marketing and fundraising.

Instructors

Avatar

Michael M. Kaiser

Founder and Chairman
DeVos Institute of Arts Management at the University of Maryland
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Brett Egan

President
DeVos Institute of Arts Management at the University of Maryland

About University of Maryland, College Park

The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign. ...

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.