Typography is the art of manipulating the visual form of language to enrich and control its meaning. It’s an essential area of skill and knowledge for graphic designers. Typography predates modern graphic design by around 500 years; it is rich in rules, conventions, and esoteric terminology—but it remains an exciting space for invention and expression.
Offered By
Graphic Design SpecializationCalifornia Institute of the ArtsAbout this Course
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Learner Career Outcomes
30%
started a new career after completing these courses
34%
got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Course 2 of 5 in the
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 8 hours to complete
English
Subtitles: Arabic, French, Portuguese (European), Chinese (Simplified), Italian, Vietnamese, Korean, German, Russian, Turkish, English, Spanish
What you will learn
Review the terminology and measuring system used to describe type
Explore how typefaces tell stories and understand the historic evolution
Conduct a peer-reviewed typesetting exercise
Design of a full-scale typographic poster
Skills you will gain
CreativityAdobe IllustratorHistoryGraphicsAdobe Indesign
Learner Career Outcomes
30%
started a new career after completing these courses
34%
got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Course 2 of 5 in the
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 8 hours to complete
English
Subtitles: Arabic, French, Portuguese (European), Chinese (Simplified), Italian, Vietnamese, Korean, German, Russian, Turkish, English, Spanish
Offered by
California Institute of the Arts
CalArts has earned an international reputation as the leading college of the visual and performing arts in the United States. Offering rigorous undergraduate and graduate degree programs through six schools—Art, Critical Studies, Dance, Film/Video, Music, and Theater—CalArts has championed creative excellence, critical reflection, and the development of new forms and expressions.
Syllabus - What you will learn from this course
2 hours to complete
Week 1: Talking Type
This week, we’ll take an up-close look at typefaces, both as physical artifacts and as works of design. We will study the formal elements that define and give character to type, and understand where they came from and why they look the way they do. We will review the terminology and measuring system used to describe type, and look at the way the form and proportion of letters relate to the practical concerns of selecting and combining typefaces. The week will wrap up with a graded quiz.
2 hours to complete
6 videos (Total 21 min), 9 readings, 2 quizzes
6 videos
Font versus Typeface4m
Stroke and Proportion4m
Type Anatomy2m
Measuring Type3m
Choosing a Typeface4m
9 readings
About this Course5m
About the Assignments5m
Course Tools5m
Instructor Presence and Staff Support 1m
Forum Guidelines2m
Requesting Peer Reviews2m
Academic Integrity2m
Additional Resources10m
Reviewing key terms5m
2 practice exercises
Type Terms30m
Describing Type30m
2 hours to complete
Week 2: Typefaces and their Stories
This week, we’ll explore the way typefaces express connotative meaning—tell stories—through their association with different time periods, aesthetics, and ideas. Through six short case studies, we will look at the way a typeface’s connotations are shaped by its context, understand the historic evolution of typographic forms, and familiarize ourselves with the way typefaces are classified. You’ll extend your exploration through some independent research into a typeface of your choosing.
2 hours to complete
7 videos (Total 26 min), 2 readings, 1 quiz
7 videos
Bembo: Humanist Letters3m
Didot: Enlightened Refinement3m
Clarendon: Type for the Masses3m
Futura: the Typographic Avant-Garde4m
Helvetica: International Modern3m
Scala Sans: Typographic Remix3m
2 readings
Prepare Yourself1m
Research Sources5m
1 hour to complete
Week 3: Putting Type to Work
This week, we will engage the visual principles and conventions of typesetting. We will look at how the spaces between letters, lines, and blocks of type can be manipulated to refine the appearance and control the meaning of type. We’ll explore the ways typographic hierarchy and grid systems can further organize and clarify type. And we’ll survey the rules and conventions that can add polish to your typesetting. You’ll apply your skills and knowledge in a peer-reviewed typesetting exercise at the end of the week.
1 hour to complete
6 videos (Total 26 min)
6 videos
Typographic Space5m
Page Space5m
The Grid4m
Creating Hierarchy3m
Typographic Conventions5m
3 hours to complete
Week 4: Making Meaningful Type
In our final week, we’ll examine the ways typographic form can dramatically shape the meaning of written language. We’ll survey and analyze possibilities for type treatments—from subtle typesetting choices to dramatic manipulations—by looking at examples of expressive and unconventional typography. At the end of the week, you’ll bring together and apply everything you have learned in this course in the design of a full-scale typographic poster.
3 hours to complete
4 videos (Total 17 min), 1 reading, 1 quiz
4 videos
Typesetting with Expression5m
Beyond Typesetting4m
The Typographic Poster4m
1 reading
Course Credits2m
Reviews
TOP REVIEWS FROM INTRODUCTION TO TYPOGRAPHY
by HHMar 19, 2019
I liked the course overall and found it informative. I think that the topics in week 3 and 4 could be combined. I also wasn't sure where I could post questions to clarify something in the assignments.
by MBJul 25, 2020
The course is very interesting and well presented, the assignments are really helpful for the learning process. I would recommend to anyone interested in design, art, web design or just for curiosity.
by BGAug 3, 2020
I thought the assignments worked really cohesively with one another. It helped to keep terms and skills in mind from one assignment to the next. The lecture videos were great, short, and to the point.
by RGAug 1, 2019
I was excited to learn about typography, these assignments were fun to do. I wished there were more assignments to create more posters for this typography course, overall I enjoyed and learned a lot.
About the Graphic Design Specialization
Graphic design is all around us, in a myriad of forms, both on screen and in print, yet it is always made up of images and words to create a communication goal. This four-course sequence exposes students to the fundamental skills required to make sophisticated graphic design: process, historical context, and communication through image-making and typography. The sequence is completed by a capstone project that applies the skills of each course and peer feedback in a finished branding project suitable for a professional portfolio.
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