About this Course

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Learner Career Outcomes

36%

got a tangible career benefit from this course

20%

got a pay increase or promotion

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Beginner Level

Some familiarity with business is helpful, but not required.

Approx. 13 hours to complete

Suggested: 4 weeks of study, 2-6 hours/week...

English

Subtitles: English, Korean, Arabic

What you will learn

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    The dynamics of competition, the competitive life cycle, and strategies to survive and thrive through industry disruption

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    Internationalization strategies, how, where, and when to enter foreign markets, and foreign direct investment

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    How businesses compete across industries, the value of being in different markets, and the right degree of diversification

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    Stakeholder management and how engaging with non-capital stakeholders can create value

Skills you will gain

Strategic ManagementStrategic ThinkingBusiness Strategybusiness competition

Learner Career Outcomes

36%

got a tangible career benefit from this course

20%

got a pay increase or promotion

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Beginner Level

Some familiarity with business is helpful, but not required.

Approx. 13 hours to complete

Suggested: 4 weeks of study, 2-6 hours/week...

English

Subtitles: English, Korean, Arabic

Instructors

Image of instructor, Michael Lenox

Michael Lenox 

Senior Associate Dean and Chief Strategy Officer
Darden School of Business
177,969 Learners
9 Courses
Image of instructor, Jared Harris

Jared Harris 

Samuel L. Slover Research Chair in Business Administration
Darden School of Business
78,398 Learners
6 Courses

Offered by

University of Virginia logo

University of Virginia

Syllabus - What you will learn from this course

Content RatingThumbs Up98%(2,494 ratings)Info
Week
1

Week 1

2 hours to complete

Dynamic Strategy

2 hours to complete
8 videos (Total 49 min), 4 readings, 1 quiz
8 videos
The Dynamic Capabilities Perspective6m
Introduction to the Competitive Life Cycle8m
Competitive Life Cycle: Common Patterns9m
Why Incumbent Firms Fail or Survive8m
Competitive Life Cycle Analysis7m
Module Lessons1m
Strategist's Toolkit: Competitive Life Cycle Analysis3m
4 readings
Course Overview10m
Course Requirements10m
Get to Know Your Classmates10m
Using the Discussion Forums10m
1 practice exercise
Dynamic Strategy40m
Week
2

Week 2

2 hours to complete

International Strategy

2 hours to complete
9 videos (Total 54 min)
9 videos
Patterns of Internationalization7m
Where to Compete4m
Entering Foreign Markets: Exporting5m
Entering Foreign Markets: Licensing and Alliances5m
Entering Foreign Markets: Foreign Direct Investment4m
Foreign Direct Investment: Entry Mode5m
Module Lessons4m
Strategist's Toolkit: Internationalization Analysis8m
1 practice exercise
International Strategy40m
Week
3

Week 3

1 hour to complete

Diversification Strategy

1 hour to complete
9 videos (Total 42 min)
9 videos
Financial Reasons to Diversify5m
Operational Reasons to Diversify4m
Strategic Reasons to Diversify6m
Why Firms Exist: Theory of the Firm7m
Limits on Firm Scope4m
The Right Degree of Diversification2m
Module Lessons1m
Strategist's Toolkit: Diversification Matrices3m
1 practice exercise
Diversification Strategy40m
Week
4

Week 4

5 hours to complete

Stakeholder Strategy

5 hours to complete
8 videos (Total 42 min), 1 reading, 3 quizzes
8 videos
Creating Value for Stakeholders5m
Aligning Key Stakeholders5m
Aligning Secondary Stakeholders6m
Sources of Institutional Pressure9m
Value Creation and Your Values3m
Module Lessons3m
Strategist's Toolkit: Stakeholder Analysis4m
1 reading
Assignment Overview20m
2 practice exercises
Stakeholder Strategy40m
Practice Reviewing an Assignment30m
4.7
107 ReviewsChevron Right

Top reviews from Advanced Business Strategy

By ASNov 11th 2017

Great Course and excellent insight about strategy approach for any business. Its has really given a full overview about business strategy approach.\n\nThanks for professors to design such module.

By MMMay 26th 2016

Really advanced thinking in strategy, excellent work by Darden Business School. Particular appreciation for Prof. Jared D. Harris and Mike Lenox for their competency in the subject matter.

About the Business Strategy Specialization

This Specialization covers both the dynamics and the global aspects of strategic management. You'll learn how to evaluate industry evolution, build and sustain competitive advantage, formulate and assess business strategies, and align efforts to organizational strategy. In the final Capstone Project, you’ll apply your skills by creating a comprehensive Strategic Analysis for an existing business or a venture of your own....
Business Strategy

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.