About this Course

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Learner Career Outcomes

50%

got a tangible career benefit from this course

25%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 11 hours to complete
English
Subtitles: English

What you will learn

  • Employ your toolkit to develop your comprehensive Strategic Analysis

  • Build a well-supported case recommending a specific strategic path

  • Effectively and efficiently communicate key points with executive leadership

  • Identify strategic paths the organization might pursue

Skills you will gain

Strategic AnalysisStrategic ManagementBusiness StrategyCompetitiveness

Learner Career Outcomes

50%

got a tangible career benefit from this course

25%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 11 hours to complete
English
Subtitles: English

Offered by

University of Virginia logo

University of Virginia

Syllabus - What you will learn from this course

Week
1

Week 1

1 hour to complete

Welcome and Getting Started

1 hour to complete
10 videos (Total 34 min), 1 reading
10 videos
WIP Milestone 14m
Strategist's Toolkit: SWOT Analysis2m
Strategist's Toolkit: Competitor Analysis2m
Strategist's Toolkit: Environmental Analysis3m
Strategist's Toolkit: Five Forces Analysis4m
Strategist's Toolkit: Competitive Life Cycle Analysis3m
Strategist's Toolkit: Stakeholder Analysis4m
Strategist's Toolkit: Capabilities Analysis2m
Strategist's Toolkit: Strategy Maps4m
1 reading
Course Overview10m
Week
2

Week 2

2 hours to complete

WIP Milestone 1

2 hours to complete
Week
3

Week 3

9 minutes to complete

WIP Milestone 1 Peer Reviews, Start WIP Milestone 2

9 minutes to complete
1 video (Total 4 min)
1 video
Week
4

Week 4

2 hours to complete

WIP Milestone 2

2 hours to complete

Reviews

TOP REVIEWS FROM BUSINESS STRATEGY IN PRACTICE (PROJECT-CENTERED COURSE)

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About the Business Strategy Specialization

This Specialization covers both the dynamics and the global aspects of strategic management. You'll learn how to evaluate industry evolution, build and sustain competitive advantage, formulate and assess business strategies, and align efforts to organizational strategy. In the final Capstone Project, you’ll apply your skills by creating a comprehensive Strategic Analysis for an existing business or a venture of your own....
Business Strategy

Frequently Asked Questions

  • Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

    • The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
    • The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.

More questions? Visit the Learner Help Center.