About this Course
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100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Beginner Level

Approx. 6 hours to complete

Suggested: 2 weeks of study, 1-2 hours/week...

English

Subtitles: English
User
Learners taking this Course are
  • Customer Care Reps
  • Business Analysts
  • Account Managers
  • Chief Technology Officers (CTOs)
  • Project Managers
User
Learners taking this Course are
  • Customer Care Reps
  • Business Analysts
  • Account Managers
  • Chief Technology Officers (CTOs)
  • Project Managers

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Beginner Level

Approx. 6 hours to complete

Suggested: 2 weeks of study, 1-2 hours/week...

English

Subtitles: English

Syllabus - What you will learn from this course

Week
1
2 hours to complete

How do you define a customer-centric strategy you can actually execute?

10 videos (Total 61 min), 1 reading, 1 quiz
10 videos
A Few Agile Things6m
The Problem with IT Projects6m
The 20-Minute Strategy Brief5m
IT Strategy Brief: Value Definition4m
IT Strategy Brief: The Customer Journey7m
IT Strategy Brief: Key Activities10m
Demo: Business Model Canvas Template8m
Demo: Using Google Docs for Your Business Model Canvas1m
Drafting a Process Inventory from Key Activities7m
1 reading
Course Overview & Requirements10m
1 practice exercise
Week 1 Quiz on Customer-Centric Strategy22m
Week
2
1 hour to complete

How do you prototype IT solutions people want to use?

7 videos (Total 33 min), 1 quiz
7 videos
An Example of Prototyping with Process4m
Demo: Sketching a Process Design6m
Validation Criteria: 0, 30, 90 Days9m
Skit: Process Design3m
Skit: Validation Criteria1m
Course Summary1m
1 practice exercise
Week 2 Quiz on Prototyping IT Solutions22m
4.4
32 ReviewsChevron Right

17%

got a tangible career benefit from this course

17%

got a pay increase or promotion

Top reviews from Customer-Centric IT Strategy

By AMSep 11th 2018

A great course that focuses on the importance of being customer centric when developing IT solutions. Alex Cowan is a good lecturer.

By AOMar 3rd 2018

This course helped me understand process design, user stories and business model canvas to integrate with IT system.

Instructor

Avatar

Alex Cowan

Faculty & Batten Fellow
Darden School of Business

About University of Virginia

A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders....

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.