About this Course
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Start instantly and learn at your own schedule.

Flexible deadlines

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Beginner Level

No prior experience needed to participate in and benefit from this course.

Approx. 10 hours to complete

Suggested: 5 weeks of study, 1-3 hours/week...

English

Subtitles: English, Korean, Arabic

What you will learn

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    What design thinking is and when to use it

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    How to prepare to see and take action when opportunity arises

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    How to use design thinking to generate innovative ideas

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    How to take the many ideas you generate and determine which ones are likely to produce specific, desired outcomes

Skills you will gain

Strategic ThinkingDesign ThinkingInnovation ManagementDesign ManagementInnovation

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Beginner Level

No prior experience needed to participate in and benefit from this course.

Approx. 10 hours to complete

Suggested: 5 weeks of study, 1-3 hours/week...

English

Subtitles: English, Korean, Arabic

Syllabus - What you will learn from this course

Week
1
1 hour to complete

What Is Design Thinking?

Welcome to the course -- we're excited you're here! We will begin by unpacking what we mean by design thinking and why it is more effective than traditional methods when the goal is innovation. By looking at the case history of The Good Kitchen, a Denmark program for providing meals for the elderly, we will explore how the mindset and practice of the innovation team that partnered with innovation consultant Hatch & Bloom enabled them to achieve innovation and growth. We’ll also examine what kinds of challenges are best-suited for design thinking and learn about the Visualization tool, which helps bring ideas to life. By the end of this module, you'll have a better understanding of what we mean by design thinking, when to use it, and how to use the Visualization tool.

...
6 videos (Total 59 min), 2 readings
6 videos
What Is Design Thinking? Hear from the Experts13m
The Good Kitchen Story14m
Business Model Innovation5m
Challenges Best-Suited for Design Thinking4m
Visualization Tool7m
2 readings
Course Overview10m
Learning Community10m
Week
2
1 hour to complete

Preparing Your Mind for Innovation

Design thinking is not only about process and tools, it is about people as well: about you as a design thinker and about the people you want to create value for and with. And so, before we jump into the process of using design thinking to generate and test ideas, we want to first focus on your mindset, and look at whether your mind is prepared to both see and act on opportunity when it shows up in your world. We will examine this issue by looking at the stories of two very capable managers, George and Geoff, and how their differing mindsets affect their ability to lead innovation and growth. We'll also learn about the value of the Storytelling tool. By the end of this module, you'll have a better understanding of a mind prepared to see and take action when opportunity arises, and how to use the Storytelling tool.

...
4 videos (Total 56 min)
4 videos
The Story of George & Geoff23m
How Prepared Is Your Mind?6m
Storytelling Tool7m
Week
3
1 hour to complete

Idea Generation

Now we will dive deeper into the design thinking process, looking at how we can use it to generate better ideas. In this module, we will look at the story of an entrepreneur, Chris Cartter, and his start-up, MeYouHealth, as they worked with Boston design firm, Essential Design, to understand the kind of opportunity that social networking might hold for helping us to improve our health. Examining what already exists is the first step in the design thinking process. As part of assessing "what is?", designers “follow the customer home” and explore the problems they are trying to solve in life versus their product use. Once they have thoroughly explored and looked for patterns, designers look toward the future and ask "what if?" This is the creative part of the process, but it also requires a disciplined approach. By the end of this module, you'll understand how to use design thinking to generate innovative ideas, how to apply the "what is?" and "what if?" questions, and how to use the Mind Mapping tool.

...
4 videos (Total 37 min)
4 videos
The MeYouHealth Story Part I: What Is?12m
The MeYouHealth Story Part II: What If?9m
Mind Mapping Tool10m
Week
4
1 hour to complete

Experimentation

Having generated all of these innovative ideas, what’s next? The design thinking process now helps us to take the many ideas we have generated and figure out how to determine which ones are likely to produce the specific kinds of outcomes we want, whether these take the form of improved nutrition for the elderly (e.g., The Good Kitchen), healthier lifestyle choices (e.g., MeYouHealth) or even more “hot leads” emanating from your trade shows (as in the IBM example to follow). In this module, we will follow the activities of an IBM team working closely with experience marketing agency George P. Johnson as they develop and test ideas for a revolutionary approach to trade show participation. This process begins by asking "what wows?". This question brings together the customer and business cases supporting our new concepts. Typically, the “wow” zone occurs at the intersection of three criteria: 1) somebody wants it, 2) we can create and deliver it, and 3) doing so has the potential to produce the outcomes we want. Then we ask "what works?" and conduct small experiments to test if our assumptions are accurate. By the end of this module, you'll understand how to apply the "what wows?" and "what works?" questions, and how to use the Learning Launch tool. We'll conclude by reviewing our lessons and discussing strategic opportunities.

...
5 videos (Total 55 min)
5 videos
The IBM Story14m
Learning Launch Tool16m
Reviewing Our Lessons4m
Strategic Opportunities15m
4.6
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Top reviews from Design Thinking for Innovation

By MVDec 1st 2016

As a design manager I should say this course actually opened my eyes to a new world. I hope be able to make good changes in my world by using this knowledge more and more in my life. Thanks to All :)

By CAJun 17th 2017

great course , i am grateful to Coursera and everyone at Darden who helped develop this course.\n\ni really enjoyed the course. best wishes to all . keep up the great work!!!! God bless all of you!!!

Instructor

Avatar

Jeanne M. Liedtka

United Technologies Corporation Professor of Business Administration
Darden School of Business

About University of Virginia

A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders....

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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