About this Course

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Start instantly and learn at your own schedule.
Flexible deadlines
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Beginner Level

Some experience with business development and innovation is helpful, but not required.

Approx. 4 hours to complete
English

What you will learn

  • How to create an explicit view of a company or product strategy in 20 minutes (with a little practice!)

  • How to apply innovation tools from the worlds of design thinking and Lean Startup to your business model design

  • How to use the Canvas to organize ideas and have better discussions by driving to specifics and linkages between key business drivers

  • How to apply a test-driven approach to business model innovation

Skills you will gain

Product/Market FitBusiness ModelProduct Managementbusiness focuscorporate innovation
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level

Some experience with business development and innovation is helpful, but not required.

Approx. 4 hours to complete
English

Offered by

Placeholder

University of Virginia

Syllabus - What you will learn from this course

Week
1

Week 1

2 hours to complete

Focusing for Profitability and Growth

2 hours to complete
18 videos (Total 81 min), 1 reading, 1 quiz
18 videos
Getting Started with the Canvas2m
Making the Canvas Work for You: Your Role4m
Making the Canvas Work for You: Product Phase4m
Meet Enable Quiz2m
Creating a Testable Product/Market Fit5m
Knowing Your Customer5m
Getting to Know Your Customer Better: Think See Feel Do4m
Knowing What Propositions to Test6m
Creating Testable Propositions3m
Testing Your Propositions8m
Sculpting the Customer Journey: AIDAOR3m
Storyboarding AIDAOR7m
Delivering the Customer Journey through Customer Relationships and Channels2m
Mapping Customer Relationships and Channels6m
Persona/Proposition Fit and Revenue Drivers6m
Scaling Product/Market Fit with the Growth Hacking Canvas5m
Creating a Culture of Experimentation1m
1 reading
Course Overview & Requirements10m
1 practice exercise
Week 1 Quiz on Focusing for Profitability and Growth30m
Week
2

Week 2

1 hour to complete

How do you focus your capabilities and organization to maximize profitability?

1 hour to complete
10 videos (Total 48 min)
10 videos
Understanding Business Model Type4m
Business Model Type Implications6m
Key Activities vs Important Activities3m
Key Activities and Strategy-Driven Process Design8m
Key Partners3m
Costs Now vs. Costs Later6m
The Hard Things about Digital Transformation & Corporate Innovation7m
Focusing Your Innovation Pipeline with the Corporate Innovation Canvas5m
Course Conclusion56s
1 practice exercise
Week 2 Quiz on Focusing Your Organization30m

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About the Entrepreneurship: Growing Your Business Specialization

Entrepreneurship: Growing Your Business

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