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Learner Reviews & Feedback for Marketing Analytics by University of Virginia

6,253 ratings

About the Course

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

Top reviews


May 10, 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺


May 7, 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.

It challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

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601 - 625 of 1,784 Reviews for Marketing Analytics

By Prachi D

Jun 19, 2020

This course was very informative. I will surely do many such courses in the future.


May 11, 2020

Excellent presenter & very informative that must be improve my abilities in future.

By Mahin I C

May 9, 2020

So far the best course I've had on Coursera. Especially the teacher was incredible.

By Daria G

Mar 2, 2018

Raj is the exciting teacher! Let's eat more vegetables!!! Cool! Thank you a lot! ;)

By Prathamesh T

Jun 2, 2017

Really cool concepts and measurement techniques explained in simple and concise way

By Cherif C

Mar 9, 2022

very helpful course and the best teacher that i have ever seen thank you very much

By Marion M

Aug 22, 2020

Raj does an excellent job of explaining very tough concepts and making it fun too!

By kusi j

Sep 2, 2020

I am really enthused to have this course of study..Thanks to the Lectuere, Mr Raj

By Dogukan S

Aug 3, 2020

It was a really fun experience and I definitely learned a lot. God bless you all!

By sakhar p

Jul 29, 2020

This course really help me , Now i have great knowledge about marketing analytics


Jun 13, 2020

Great course, detailed explanations and good examples for a better understanding!

By Parshva J

May 25, 2020

brilliant, compact and learnt a lot despire being from an engineering background!

By Sonal M

Jun 23, 2016

A very good course with an excellent Professor who teaches step by step properly.

By Shubham K

Jun 9, 2021

It was quite informative and up to date according to current market requirements


Nov 23, 2020

This course is designed very well and it is very helpful full skill enhancement.

By Matanat M

Oct 27, 2020

thanks for everything!! I am grateful to you for every information you taught me

By Rima M

Oct 21, 2020

I love this course, and also the Subject was so well explained by Raj. Thankyou.

By Sultan G

May 21, 2020



By Bharat P

Oct 14, 2021

excellent explanation of theories coupled with real corporate world experiences

By Sweta P

Jul 18, 2020

Very informative with a touch to all essential area. Good course for beginners.

By Mutiara M

Jun 24, 2020

The instructor keeps the material interesting to learn. Definitely recommended.

By Jagadhambal C

Apr 28, 2020

Thoroughly enjoyed it. Instructor made the subject fun as well as easy to learn

By Sunil R

Apr 12, 2020

Wonderful Course all the models cover are useful in marketing analytics carrier

By Sam R

Sep 19, 2017

Very good course with several actionable items for anyone working in marketing.

By Emiliano A

Jan 20, 2022

Great content, especially for beginners in analytics, and marketing analytics.