May 7, 2020
This was a good and challenging course. It really gave me the basic foundations of marketing.
It challenged me to think and I enjoyed the projects that were incorporated to give hands on training.
May 10, 2020
Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺
By Shrinidhi R•
May 22, 2020
The teaching methodology is too good. The way the course is designed with taking real-life companies marketing example is commendable job. The problems technique were also good. Definitely recommend this course to my friends.
By Karina G C•
May 18, 2022
Me gusto la manera como relaciona los temas del curso con la vida diaria, necesariamente se necesita saber y aprender muchos datos para poder enfrentarnos en temas de Negocios, y vaya que si lo aprendi de aqui !
By Aurelia R D•
Aug 2, 2020
Great course! A very good source of information and practice exercises to understand better and fix what you've just learned. Raj Venkatesan is a passionate teacher who makes enjoyable every part of the course. I recommend!
By Bagas C N•
Jul 5, 2020
It was a good course and very insightful, yet challenging course at the same time. Shifted from STEM background into social-humanities studies really drives my interest and willing to learn such an interdiciplinary studies.
By cindy b•
Jun 1, 2020
Raj is a good teacher, he explains the lessons clearly and makes the sessions fun. The lesson plans are structured well and easy to follow. Practice quizzes are definitely helpful to align with our (students) understanding.
By Arpit S•
Aug 28, 2020
Its a great course to learn. I got to know many different parameters to analyze the consumer behavior and all. It gives us broad idea about the how to use the data for analyzing the consumer behavior and their attributes.
By Maxim K•
Jul 6, 2016
Very nicely designed course, I have about 10 years of experience in Marketing Analytics and still found many very useful tools for analysis. The quantitative part (squash time :-) is especially impressive - two thumbs up!
By Apurv A•
Apr 29, 2020
I would strongly recommend this course to all the marketers out there who want to learn the basic nuances of practical and quantifiable marketing models such as interpreting regression outputs, calculating CLVs, ad lifts
By Maleah M•
Apr 3, 2019
Learned WAY more than I could have ever hoped, my brain hurt a little at points, which I take as a great sign. I absolutely adored the professor, he's odd comic relief and rationalization of his environment was awesome.
By SOUMYA S•
Apr 25, 2020
It was a nice journey to basics and squashy mathematics in marketing through this lecture. i really enjoyed the class and i'm pretty sure that this class will help me a lot when i enter into the real world of marketing.
By Stuti S•
May 29, 2020
It was the best experience of studying online. learning about Marketing Analytics was beneficial.
I would like to Thanks Raj sir for teaching Marketing Analytics and give such a good example which we easy to understand.
By bidhan t•
Mar 24, 2023
It was amazing completing the course . It really helped me in growing my knowledge and course era is the best platform to sharpen the knowledge. Thankyou once again course era and my entire teachers for the lectures .
By dio H•
Aug 27, 2020
This is an amazing class, thanks for Professor Rajkumar Venkatesan's great teaching. It's really helping me to learn much more marketing analytics knowledge, and now I turn to like calculating brand value and CLV. ^^b
By Khushi T•
May 1, 2020
A very informative course for a marketing aspirant. It gave me an insight of the major marketing elements and their calculations. Mr. Rajkumar was an extremely good mentor and couldn't have asked for a better teacher.
By ATSAWADET R•
May 14, 2020
It's a very good course. Although I am not good at English But I tried and studied until the curriculum. Thank you for providing good knowledge for those who do not have the opportunity to go directly to university.
By Charchit S•
Apr 17, 2020
Hi Team Coursera!
This was really an awesome course as far as basics are concerned. We need to add the topic "Regression Analysis" in some depth and maybe as another course as an extension of this one.
By Sandeep K•
Apr 29, 2020
Good course for beginners and nice way to explain the fundamentals by Mentor.
Thanks to team cursera for their valuable inputs.
Big thanks for our mentor as their videos helps me catalyst in learning new concepts.
By Shashank B•
Jul 26, 2020
Marketing analytics course was well taught by Prof. Rajkumar Venkatesan. it was really good to learn new skill which would later help me applying the concepts that i received in future projects. Thank you coursera
By yepin S•
Dec 30, 2020
This is a very useful course for those who want to learn about Marketing, Analytics and Advertising.
I really like this professor, he made it easy to understand every single difficult points.
That's really awesome!
By Krishnamurthy S•
May 14, 2020
A course really enjoyed doing it. The example and case study presented a very valuable and some part of the assignments are really challenging. However, part of the course looks dated, an update might add value.
By Mehdi A•
Dec 26, 2020
that was an amazing experience :) He was very friendly and kind. also materials are extraordinary, they changes my path :) highly recommended for who wants to know what is analytical marketing and practice it.
By Hitesh G•
Apr 10, 2020
This is an amazing course for someone who really want to know how numbers work in Marketing. Thank you sir for so many different insights. Looking forward to learn many more new concepts of marketing from you.
By TEJAS P•
May 12, 2020
Well I have learned a lot from this course about marketing analytics. The quizzes and assignment were very tough and challenging, if one needs to pass this course you need to throughly go through the content.
By Chandra M•
Dec 20, 2017
Really very useful course and Mr. Rajkumar provides really informative tools on marketing analytics. as an MBA student, i recommend this course to those who are all willing to pursue marketing as their major.