This course, developed at the Darden School of Business at the University of Virginia and taught by top-ranked faculty, focuses on challenges faced by existing private businesses when they attempt to grow substantially.
Offered By


Grow to Greatness: Smart Growth for Private Businesses, Part I
University of VirginiaAbout this Course
Learner Career Outcomes
75%
50%
20%
What you will learn
Common myths and truths about growth in business
Growth readiness assessment
The 4 P's of growing a business: planning, prioritization, pace and process
Four ways to grow your business: scale and CVP, innovating, outsourcing and strategic acquisitions
Skills you will gain
Learner Career Outcomes
75%
50%
20%
Offered by

University of Virginia
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
Syllabus - What you will learn from this course
Course Overview
This module introduces the course.
The Truth About Growth
This module presents an overview of growth in business with common myths and truths. There is a required reading: Edward D. Hess, "Growth is the Dynamic Confluence of Strategy, Entrepreneurship, and Values." An option case study reading on Eyebobs Eyeware, Inc is also available. Please visit the Eyebobs website at https://www.eyebobs.com and think about whether Julie's vision and customer value proposition connects with you. What do you like about the site? What do you dislike? Why is her website so important to her business? What should Julie do to keep her website "fresh"?
Fellers Gourmet Workshop
This module presents a series of questions to discover if you are ready for growth. The required reading is by Edward D. Hess, 3 Fellers Bakery, Case Study.
The 4 P's
This module presents the four P's of growing a business: planning, prioritization, pace and processes. The four ways to grow your business are improvements, innovations, scaling, and strategic acquisitions. The required reading is Edward D. Hess, "Defender Direct, Inc.: A Business of Growing Leaders," Case Study.
Reviews
TOP REVIEWS FROM GROW TO GREATNESS: SMART GROWTH FOR PRIVATE BUSINESSES, PART I
The professor is great! A lot of energy and a lot of passion in his classes. He makes it fun and engaging while never being with him in the same room. Great effort and great work! Enjoyed the class
This is a well explained course that gives many incites, examples and provides the reading material to you at no cost. Ed Hess is an awesome professor, I took both the Grow to Greatness courses in
I have been taking business courses for over 20 years, and have not run into a course so full of good ideas in such a short space of time, let alone for free. congratulations and than
Your courses are very interesting and give more knowledge in setup business. How can we choose this sector or other else. we have some details about SWOT analysis. than you
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