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Learner Reviews & Feedback for Viral Marketing and How to Craft Contagious Content by University of Pennsylvania

4,498 ratings
1,496 reviews

About the Course

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Top reviews

Jul 25, 2020

Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.

Aug 21, 2018

This course is very interesting, helpful and fit to most of people who are working with content, especially for those want to make your content effective to the target audience. I love this course. <3

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By Shailesh S

Dec 2, 2015

Very useful and practical information. Very nice (engaging) content and presentation. I wish it was a bit more long and more involved. Current format is too concise and quick (overview type), would love to have more deeper (depth) course in future. And, ideally, the quizzes should have different questions presented in each attempt with only maximum 3 attempts ever allowed. That's the only way to test us (students) to know how much we have grasped.

Thanks to all who put it together and gave us an opportunity to learn, that too free and on-demand. I have taken many courses in Coursera in last 2 years and ones from Wharton (Univ of Penn) are close to the best ones among all.

By Mike Y W

Sep 6, 2018

This is a fairly basic course about using psychology to influence others to take up your message, product, or service. I really liked the professor's use of visual aids during the lectures to help in communicating the topics being taught. I only wish the course was a little longer, and the professor could perhaps add something in about the possible ethical issues of using the two methods taught. The professor could add in a final peer-review written assignment - as there is no final - where students choose what message they want to convey given a choice of products or services, and how they would craft contagious content to communicate this message to others.

By Frederico F L B

Apr 18, 2020

Content taught by Professor Berger is really interesting. By explaining clearly the science behind the creation of contagious content, he is able to actually share some non-obvious and counter intuitive information about the matter, which is probably going to be very useful professionally. However, I would say that the information provided is more of a seminar rather than a course. Besides that, tests are too easy and I wish it would have analytical and discursive exercises that would require more effort of the students and therefore, a true understanding of the concepts.

By Marcy N

Sep 10, 2017

I enjoyed the content of this course, but I wish there was more to it - it was too brief. It would be nice to have more practical content with ideas about how to make these ideas work in one's company. Or to just tease out the strategies he discussed. Perhaps having reading assignments and other sorts of resources available would have made this course a richer experience. It feels much more like a taste rather than the whole meal.

By Lauriane G

Apr 4, 2020

Great course that will give you all the things to think about when crafting good content. The classes are the right length, they provide great examples that help you remember their content.

It could go a little further into strategies. I also felt that the tests could involve more practical exercises like redrafting of weak content, for example, to put things into practice rather than "simple" multiple choices tests.

By Moira R

Jan 14, 2018

There was a typo in the week 4 course, occasionally side topics were discussed to thoroughly, whilst more important topics, such as concrete strategies to approach potential clients were completely left out.

In week 3, there was also too much time dedicated to the examples in commercials. Week 2 lacked a lot of crucial studies and information that would have been paramount to this topic.