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Learner Reviews & Feedback for Viral Marketing and How to Craft Contagious Content by University of Pennsylvania

4,532 ratings
1,506 reviews

About the Course

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Top reviews

Jul 25, 2020

Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.

Aug 21, 2018

This course is very interesting, helpful and fit to most of people who are working with content, especially for those want to make your content effective to the target audience. I love this course. <3

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1476 - 1488 of 1,488 Reviews for Viral Marketing and How to Craft Contagious Content

By Nishant C

Aug 8, 2017

I would have liked more examples and ways to apply these learnings.

By Darmen S

May 10, 2021

Good instructor but a very theoretical course.

By Dissara U

Jun 7, 2020

Good for watching, but need more exercise.


Jun 29, 2020

Content was good but not very helpful.


Jul 21, 2021

it is good for beginner level

By Soledad G

Dec 17, 2015

It's quite entertaining.

By Guneet K

Jun 8, 2020

Very Basic Information.

By Tushar V

Jun 18, 2017

averagely interesting

By abbas

Mar 26, 2017

big like

By Danica C

Jun 23, 2021


By Sara s

Aug 29, 2018


By Joe H

Jun 6, 2020