This course is really useful, because it starts by giving a general idea about Viral Marketing and then, It describes each topic and helps to better understand the phenomenom.

I loved learning new things about how to make ideas stick and opened my eyes to how I can best use my network and leverage my ideas moving forward. Definitely would recommend.

Why some things are popular is not random, it´s a science, a science that is explained here. Incredible Course, learned a lot from it and will now apply it in my businesses!

Prof. Berger is an engaging professor. The case studies helped solidify & better understand the concepts. Even if you have a marketing background, this is a great refresher.

The contents of this course is just awesome and a must do course for anyone looking for an expertise in marketing.

Thank you Coursera for making this course available to us.

Very helpful and informative. Easy to follow and the lecturer is clear and concise with everything.

I definitely learned a lot and can use these strategies in the workplace

This course was extremely engaging and useful. Clear examples and amazing explanations. I learned a lot from it and I will definitely implement everything that was taught.

The professor shares really great concepts that break down how social marketing works. I was able to analyse my own campaigns and identify ways that I could improve them.

Professor Berger is a talented lecturer who is equally charismatic and competent. The clash of a theory with practical examples was more like fireworks. Wonderful course.

It was an excellent experience all together and fell like i am in a better position to do my work as it relates to marketing. Thank you so much for making this available.

Professor Berger and this Viral Marketing course are amazing! I learned so much that will help me while finishing undergrad, as well as help me as I move into my career!

I felt like I knew stuff, having already been in media. I was wrong. Thank you to the prof for the wonderful course where I learnt how to hone my craft to get more hits.

Loved it!! I covered some of the content in my Masters course so it was really good to watch the videos and get a much better understanding of the topic. Great presenter

This course is absolutely amazing. Very very concise and easy to understand that came with powerful content. I learned a lot about the science behind "viral" marketing!

It is awesome! For anyone who is new to marketing as a subject, this is just the right course for you with an amazing Professor who has abundant knowledge in the field!

Inspiring, well-taught and overall a great introduction in understanding why some ideas spread more than others. I loved every minute of it and i totally recommend it.

Really Great Session. Appreciate you for allowing me for this course. I'm sure the inputs will be useful and flows to the Entrepreneurs whom I teach in India. Regards

This course is very informative and very interesting. it is very helpful, whether you are trying to come up with messages to promote a person, a product or a service.

It was very interesting! I recommend this course to anyone who's interested in marketing, communication or simply business. I wish we could dig more into details :-)

This course is useful, so use it's lessons to spread ideas that can help against climate disruptions, poor schooling, and other problems we face locally or globally.

Simply ,the course is to the Point ! It reveals how Marketing is not a matter of mere luck ... There's a Science behind it, and the good news is : you can learn it !

I really enjoyed this course, I learned the basics of viral marketing, it was fun and very instructive at the same time. Thanks Coursera, thanks Mr Jonah Berger =)

The course provides excellent insights into how things become viral (or not). In the end of the course, we understand why we share things in our own social network.

Great course Professor Berger. Seems like Penn/Wharton has the best and engaging instructors. Wish i could have gone there when i was younger. Penn/wharton #1 ))

Great class, easy to follow and very engaging. Followed this up with Johna's book, which helped to retention and better understanding of how to apply the STEPP!