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Learner Reviews & Feedback for Viral Marketing and How to Craft Contagious Content by University of Pennsylvania

4,401 ratings
1,461 reviews

About the Course

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Top reviews

Aug 21, 2018

This course is very interesting, helpful and fit to most of people who are working with content, especially for those want to make your content effective to the target audience. I love this course. <3

Jul 25, 2020

Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.

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26 - 50 of 1,442 Reviews for Viral Marketing and How to Craft Contagious Content

By Salim H

Apr 12, 2020

The course was informative but as it was mentioned that its a 4 week course i think it should be mentioned that its a 1 week course

By Rose S F N

May 6, 2021

I enjoyed the course just like reading a short story or listening to a great sermon at church where when you are done, you don't remember much of it later. Not that it is not a good pc of work, but this is basically Prof. Jonah sharing some good theories (a few of which are not few, but its ok) however, it seriously lacks examples of how each lesson fits & applies to the real world business context.

Reading the course title, I was expecting to learn something that I may apply in my job. And I am already at Marketing GM level. Yet i feel we have not been shown enough examples on the applications.

Also, in order for the course to be really helpful in our job, applications for each chapter should come with 1 or 2 proper Business CASE STUDY, and not just a 1 or 2 liner examples, which to me is the biggest let down.

I kinda like Prof. Jonah, but the course didn't make me feel I have benefited from doing it. This is my utmost sincere & honest opinion.

By Michele A

Mar 23, 2017

I learned nothing from this course actually, it is so basic and unpersonal it seems a bit of oximoron, considering it had to teach us how to craft viral messages. It's just a step above a Ted talk.

By Alina N

Nov 2, 2017

It has been an amazing journey into Viral Marketing course, i will be missing lectures so much, thank you Professor Berger for giving me a chance to go through this course.

Creative atmosphere,

great and concrete examples of marketing successfully made actions from well-known world companies,

SUCCESs rule is 100% to use,

consistent information full of science facts,

marketing bases and rules how to gain more influence on market within the power of social network

all this very well explained and very useful in terms of providing more success to business, ideas or whatever you're interested to promote.

i highly recommend to go through this Course and get all the marketing tricks into your business/work experience

By Milagros G

Jul 27, 2021

The content of this course was actually contagious. I was listening attentively because the theories were very well explained and the examples helped me picture what the professor was talking about. I decided to transition my career and become a freelancer. Now I have a snippet of what it would be like in the marketing world---the expectations on how to craft engaging content whether it will be videos, articles, infomercials, etc. This course was very helpful, engaging, and worth giving my time. Thank you professor Berger for sharing your expertise through this video. Thank you Coursera for having this kind of platform. Kudos to both of you!

By Neo A

May 6, 2019

Non-pretentious, simple, interesting, and has that professor charisma that make classes enjoyable. Many professors teach incredibly interesting content but deliver that content by reciting powerpoints, dull, and no emotion or energy while speaking. Prof Berger's classes are just right. Not too short, not too long, not speaking too loudly, but by finding that right balance.

A lot of Coursera courses seem interesting and their content is interesting but the way professor teaches just seems miserable and like a waste of time. Glad to see that's not the case here.

By Arnav V

Dec 25, 2015

Awesome course , completed the course in one day.

The delivery of the lectures of Mr. Jonah Berger is really nice & he has compressed so much material in almost 2 hours of video with relevant real world examples.

Although,I feel the level of quizzes could be a lot higher & questions could be asked from a real world example given in a paragraph or video.

That, being said I would highly recommend this course especially if you are planning to start your own business or want to grow your current business or in general if you are interested in Business & Management.

By Ponprom R

May 7, 2017

I took this course when I was launching a new internal product. I've always been an individual contributor. So, having to convince and make the new product CATCH ON is totally outside my comfort zone. Prof Jonah Berger has laid out key frameworks and vivid examples in his lectures. The lessons stick on my memory and spur new ideas for my project. I've started applying the principles introduced in this course to my project and the participation rate improved significantly in 2 weeks! Thank you again for your hard work in this marvelous field.

By Muad A

Sep 10, 2020

I am a recently graduated student with a limited knowledge on marketing to begin with. This course helped me gained a good understanding on the aspects you need to look into when crafting viral marketing content.

I was privileged to complete this paid course free-of-charge, this means so much! Thanks Coursera for this wonderful opportunity.

To tell more about the course, the use of examples, how the topics were divided and taught made me come back for more from Week-1 onward. Looking forward to learn more at Coursera.


By Kristian H

Feb 16, 2020

Indeed an insightful course that is simply a must for anyone who wants to understand irrational, i.e. human, audiences better and communicate effectively. It is NOT just about viral marketing in the common sense. Concise yet full of interesting knowledge, with compelling real-world examples. Professor Berger's delivery is lively and natural yet always professional. As a next step, I'd be definitely interested in going more in-depth with further training on how to turn the knowledge acquired into practical skills.

By Ibtihal A B A Y A

Dec 25, 2017

A highly informative, applicable& easy to follow course by absolutely knowledgeable professor. The thorough, well-organized& engaging course content reflects the the professionalism & the extensive knowledge of the professor in this field. Really looking forward to enrolling in other courses by professor Jonah Berger & Wharton University of Pennsylvania. Thank you so much for giving me the opportunity to learn from you. Merry Christmas &Happy New Year. May all the blessings of the season shine upon you.

By Gwihui J

Jan 5, 2018

The professor is awesome. I like how he explains and the content he teaches is just so amazing with all the examples and case studies he brings up, but I don't like the idea that if I want to submit quiz answers, I should pay for the certificate in advance. I haven't decided whether I'll pay for the certificate, but I thought if i complete the course , I would definitely pay for that. The system that I should pay in advance, I would lose the chance to pay for the certificate in the future.

By Kholkina A

Jun 7, 2016

Dear Professor Berger,

let me express my utter admiration of your amazing course! The material is so easy to understand, vivid examples and great explanantion made it such a pleasure to watch every video. I did the full course in two days beacause i just couldn't stop watching the videos, they are just fantastic! Thank you so much for your work, I feel like i have opened a new chapter in my life where i am likely to fall in total love with Marketing.

Best regards, Kholkina Anastasiya

By Nikunj R

May 17, 2020

The course, though short, is filled with insightful information on what makes products stick and how decisions are influenced. The length was actually one of the reasons I picked this course, given how easily it can be assimilated. Professor Berger's explanations are fantastic and really kept me focused throughout. The included snippets from famous ads really allowed me to appreciate the way marketers utilised various principles to better position their brands in the subconscious.

By Victoria A A

Apr 29, 2020

I loved this course. I enjoy every week and I found it very interesting. I don't have any other experience studying the psychological aspect of marketing so this was all really useful for me. At the other side some things were familiar to me since I have a Bachelor in Communications. In general it was an amazing course, specially if you already have some knowledge on marketing and other similar study areas to deepen your strategies. Thank you for creating this, again, loved it.

By Jonhny G G R

Jun 13, 2021

A-MA-ZING. Simply wonderful. Today is June/2021 and all the information is still updated and is super useful. Although we think we understand how something works, it is so eye-opening to understand the technical terms and terminologies and inner organization of so many important details - that this course, for me, was beyond my current ability to express gratitude.

Quick, updated and extremely relevant course. Everything makes sense now. Everything makes sense now. Thank you.

By Omar W

Aug 27, 2017

This is awesome! It highlight some fundamental things, that we may often not take into consideration, that we should do when we are trying to get people to pay attention. It's a big world and a lot of noise and these simple steps to get notice over all the noise.

This course goes hand in hand with the Advertisement Design course that I just concluded. I'm keeping the videos for this course cause it will be my go to reference whenever I am considering creating content.

By Vishvendra S T

Apr 25, 2018

This is an excellent course that very elaborately explains the key concepts of a viral marketing campaign, with the help of suitable examples. The focus of this course on Human Psychology and the difference between: the way we think we behave & the way we actually behave, makes this course outstanding, & a must take course as well. (Especially, you're curious about the marketing campaigns of Great Brands!)

Thank You Coursera & Wharton Online, for this amazing course!

By Jesse B

Jun 12, 2018

I read the book, Contagious, a few years ago and after completing it I immediately recommended it to my colleagues for our marketing department and when I saw this course come up I knew I'd have to take it. The first time I applied these concepts to one of our companies social media posts it became our furthest reaching post, by far. This is very simple, yet powerful material. Jonah does a great job using his own techniques to make this enjoyable and memorable.

By Brian K C

Apr 7, 2020

Though this course is priced a bit higher than the others, I feel the course content really delivered in terms of delivering insights into how things go viral by taking us to the very root of our behaviour as humans and our relationships with others. A particularly useful course for marketers who deal with a lot of content and campaigns and want to find more ways of getting them to stick with their end consumers and ensure they spread the word on.

By Tan Y

May 9, 2017

Wonderful content! Now I start to understand some phenomenon and why some product or idea or behavior goes viral while others not. It's not a simple matter of one is better than the other. It actually denpends much on who spreads them and how to spread them. I strongly recommend this course to everyone who is looking to figure out the science behind those superficail facts and know more about the reasons why those facts happened.

By Karina I E O

May 26, 2020

I've taken several courses here at Coursera but none of them come close to this one, simply the best proffesor I've ever had the opportunity to learn from. English is not my first lenguage but you still made it very easy for me to understand everything. Hopefully I get to attend one of your classes in person someday. Also, just bought your book Contagious, I'll begin reading that now that I'm done with the course. Thank you!!!

By Pablo V

Jun 2, 2017

I think the course “Viral Marketing and How to Craft Contagious Content” is excellent! The topics covered are not difficult to understand at all and the instructor was able to explain them in a very simple and easy way, making it fun to watch the classes. It helped me have a better understanding of what he facts that helps ideas or products to spread are, and how viral marketing works. Excellent course overall!

By Lori K

Jun 8, 2020

This was a wonderful course! Absolutely enjoyed every single lecture video uploaded and can't wait to utilize what I've learned into my future career. Huge shout out to the professor as well for being so articulate, clear, and empathetic to student learnings. The videos are separated into short ones so it's a lot easier retaining focus and the professor uses plenty of examples to understand concepts better!

By yoke k T

Jul 9, 2021

i love it. If you have marketing background, and just want to make things clear in your head, go for it, it will help you to structure your ideas. If you have zero background of Marketing, please take it, professor explains things in the easiest way that doesnt involve difficult words, and using great example.

And I only realized I had his book after I took his course . (Invisible Influence - Jonah Berger)