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Back to Viral Marketing and How to Craft Contagious Content

Learner Reviews & Feedback for Viral Marketing and How to Craft Contagious Content by University of Pennsylvania

4,089 ratings
1,360 reviews

About the Course

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Top reviews

Jul 25, 2020

Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.

Dec 20, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

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1201 - 1225 of 1,339 Reviews for Viral Marketing and How to Craft Contagious Content

By hosein k

Jun 23, 2017

my thought changed after this course .

and i suggest everyone who wants to start marketing.

By Shiraz J

Jan 27, 2017

Simple and pragmatic, lots of good tips about the concepts behind effective viral content

By Sankar

Dec 17, 2016

The course is very informative and useful. Adding more exercises would help to students.

By Stephan S

Dec 21, 2017

Easy to understand but profoundly based. But there could have been more course material.

By Matthew M

Oct 20, 2016

Slightly simple, but well done in any case. Good for those with no marketing background.

By Sabrina B

May 4, 2020

Easy to follow. Short and Sweet. Finished the content in far less time than estimated.

By Eduardo S

May 9, 2017

Interesting content, however a bit superficial (which was expected considering the len

By Mostafa I H

Apr 16, 2017

Very helpful course and i have learned alot of things through this education journey.

By Tín L

Aug 3, 2016

Show you the basic principles of how to make you spread your ideas and communication!

By Rick P

Jan 29, 2016

Excellent summary of social network marketing. It was well worth the time invested.

By Zhangyang Z

Aug 29, 2020

The first two weeks were easy to apply to real life, the last two are a bit harder.

By Jennifer S

May 1, 2018

Good content, short and simple. Takeaway (SUCCES) is one you will remember! :-)

By David L

Jan 30, 2017

Very informative and easy to follow. Lecturer speaks in a clear and concise manner.

By Nicholas R

Apr 13, 2020

Pretty interesting, but not that specific to a certain type of product or service.

By Farhana K

Oct 6, 2016

A very good course, covers a lot of things that piques your interest in marketing.

By Vivek S

Dec 18, 2015

simple and effecient tips for everyday corporate life on how to ignite ones ideas.

By Becca R

Jan 29, 2019

Engaging content, segments easily digestible and valuable information. Thank you!

By Frances O

Aug 16, 2017

Very enlightening and currently relevant course. I wish it were longer!

Thank you!

By Nicola m

Jun 9, 2020

Great short lectures, could use a little more detail on creating content itself

By Marga C

Jul 12, 2018

Great course, very useful information and a very good and agreeable teacher :)

By kwinters

Oct 3, 2017

Informative course. Most of Week 4 reminded me of Gladwell's Tipping Point.

By Rohan I

May 17, 2017

Very informative and well thought out structure to the way it was presented.

By Leo A R H

Sep 8, 2020

Good course. I learned a lot and I enjoy how interactive this course is.

By Shivangi S

Jul 10, 2019

this was a great learning exercise! I wish we had some assignments too.

By Alison W

May 4, 2017

A great reminder that things that go viral are not always by accident.