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Back to Viral Marketing and How to Craft Contagious Content

Learner Reviews & Feedback for Viral Marketing and How to Craft Contagious Content by University of Pennsylvania

4,045 ratings
1,348 reviews

About the Course

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Top reviews


Jul 26, 2020

Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.


Dec 21, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

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1251 - 1275 of 1,327 Reviews for Viral Marketing and How to Craft Contagious Content

By Emily R

Sep 14, 2017

Some really great ideas to apply.


Jun 19, 2020

Great course!

very informational!

By Adeyinka A

May 27, 2020

Short and straight bro the point

By Mario V

Jun 30, 2017

Pretty useful but quite limited


May 08, 2020

Voice low but content is good.


May 18, 2019

Easy to understand and concise

By David G M

Feb 28, 2018

Great course concise and sharp

By Saúl O

Sep 02, 2017

very useful and interesting

By Marlin W

Jan 01, 2017

Good course, I enjoyed it.

By taryn s

Sep 23, 2016

Interesting and engaging!

By uchenna n

Jan 21, 2016

Beautiful and relevant!

By Anjali J

Jun 07, 2020


By Esther C

Jul 02, 2019

Super informative!

By 李晓岚

Dec 09, 2015

very good course!!

By Jose R B

Dec 06, 2015

Pretty interesting

By Azhar

Aug 13, 2020

Excellent course!


Jul 10, 2020

Beginner friendly

By Max G

Jun 19, 2018

great course

By Kexin X

May 27, 2017

Nice course

By Felix F

Nov 13, 2016

Muy Bueno!

By Ekta A L

Aug 07, 2016


By Goutham R

Jul 01, 2019


By Srishti M

Jul 07, 2017


By Anupama S

Jul 06, 2017