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Back to Viral Marketing and How to Craft Contagious Content

Learner Reviews & Feedback for Viral Marketing and How to Craft Contagious Content by University of Pennsylvania

4,094 ratings
1,361 reviews

About the Course

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Top reviews

Jul 25, 2020

Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.

Dec 20, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

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1326 - 1339 of 1,339 Reviews for Viral Marketing and How to Craft Contagious Content

By Anum A

Apr 13, 2017

Not enough information. Not enough learning happening. Need a longer course - this was more like a conference talk

By Stephanie F

Apr 7, 2020

Requiring payment, especially such a high payment, to take the quizzes for such a simple class is ridiculous.

By Marina Z

Jan 14, 2019

more practical advices would be better than repetitively say "there is a science behind a viral content"

By Carina H

May 7, 2020

Expected more. Nothing new, if you already had some ties into marketing.

By Aamir S

Aug 2, 2020

If you read his book that's enough nothing new then.

By Микита М

Aug 26, 2017

Small amount of information, which


By Angela L

Oct 27, 2020

I found it tedious. It wasn´t useful for me.

By Nay M O

Nov 17, 2020

Very generic materials.

By Michele A

Mar 23, 2017

I learned nothing from this course actually, it is so basic and unpersonal it seems a bit of oximoron, considering it had to teach us how to craft viral messages. It's just a step above a Ted talk.

By Cláudia G

Jan 22, 2018

I would not recommend this course. The presentation slides and the given examples were rather boring. I did not learn any pragmatical strategy for my daily life as a marketeer.

By iolanda m

Oct 27, 2020

Avoid wasting your time, unfortunately not even audit worth!

By Mohamad H

May 28, 2017

The Course is very short and lacks the depth and practice.

By Jeken

Jun 6, 2020