Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.
The course is very helpful and informative. I enjoy all the examples and materials of it. Totally recommend this course to people who want to further improve their influence as an effective marketer!
By Vinitt J•
Great content and i thoroughly enjoyed the course. The professor had an in-depth knowledge about the subject. However he should have mentioned this book "The Tipping Point" as many of the things has already been discussed by Malcolm Gladwell. Thanks anyways
Professor Berger makes every lesson so easy to understand. His clear and relevant examples behind each information is so contagious that it sticks to my brain even after finishing this wonderful course. The lessons got are priceless & I highly recommend it!
By Gautam K•
Excellent course. Very insightful, well structured and supplemented by thought provoking examples to illustrate the underlying content. I will definitely use the knowledge I learnt in this class to make my data and content stick in people's minds. Cheers :)
It is a quite interesting course that enables you to understand how we can best create information more memorable and even impress other people. You get inspired by being shared with those useful principles that are applicable to many domains of our life
By Ann-Elise K•
I have started numerous Coursera courses, and finished few. This course kept me engaged throughout. Lectures were well delivered, content was creative and relevant and I received some take away suggestions and reminders from each week. I highly recommend.
By Conćhita T•
I took this course because I'm curious about Marketing and how I want to know so much more about it,
Had so much fun learning about Crafting Contagious content that can go Viral, I applaud sir Jonah Berger for making this Course worth it and Educational.
By Janet R•
This was an easy course but the professor was engaging and the content was interesting and fun. I learned a lot and have a lot to think about. I’ll refer back to the concepts in this course often as I reposition my small business and redesign my website.
By Amy D•
A very well made course! Professor Berger has an engaging teaching style that makes learning both easy and fun! I never found myself getting bored with his lectures and, in fact, looked forward to watching them as I knew I was going to enjoy each module.
By Timothy L•
This course was incredibly quick and effective in properly analyzing the uses of marketing. I was able to acquire a thorough understanding of how content is spread throughout the world and how to properly leverage social media to generate positive buzz.
By Reynald S•
I'm very thankful to Wharton and Coursera for such an amazing content. The course is well structured and the content is presented in an extraordinary way. I wish there is a Specialisation on this topic with more content and a capstone
Thanks Prof. Jonah.
By Nader A•
Admittedly a very theoretical instead of the practical course. But it does a very good job of explaining its own content very well. The plethora of examples and the very easy to understand explanation of the theory creates a very enjoyable experience.
By Hollye D•
Really great professor and fascinating content. I could relate this content not only to my work but to many areas of my life. I was thoroughly engaged throughout.
One note- so many typos in the written content! It reflects poorly on such a good course.
By Terry B•
This course enlightened me in ways that I cannot describe in words. I will forever be applying the SUCCES methods to my social media and branding efforts so that I can make some good viral videos! Thank you so much for this course! I loved it so much.
By Riddhi J•
I love the fact that all the videos are quite short and to the point. The professor is apt with his information and knowledge and very well spoken. Enjoyed the course thoroughly. Would recommend it to anyone who wants to dive deeper into this niche.
By Santhosh K S•
This is one of the quick courses you can do to understand Viral Marketing. Pretty engaging and insightful. I am eager to know if there is more one could do to keep themselves updated.
I wish this could have ended up with a practical project as well.
the content was really fun and enjoyable . easy to understand and with a clear forward message the instructor was able to make one wants to know more and i really was intrigued by his questions and how he answered them with examples was brilliant
By Hassan T•
Wonderful course with real world examples that were really enlightening. Professor Jonas style of teaching interspersed with real world examples is just the right kind of course for someone aspiring to pursue a career in marketing. Thank you Sir.
By Nadia P•
Very interesting videos: content and form are engaging. The quizzes are well built (not just a copy-paste of what was in the videos). I definitively recommend this course to anyone curious about how ideas and products propagate in our societies.
By Deleted A•
This is a very useful and interesting course. Professor explained the concepts in completely and provided examples. This course should make you a better content writer and will help make your messages stickier. I recommend it to budding writers.
By Siddhant C•
I would like to take this opportunity to congratulate Professor Jonah Berger for compiling such a beautiful course and making it accessible to all of us.
Information is concise and on point and I encourage all marketeers to take up this course.
By Matthew L•
This course was easily digestible and a pleasure to work through. The instructor was able to keep my attention through every video and I feel like I built further off of a lot of topics I learned originally in my advertising classes at school.
This course was really fun and engaging. It was broken down into really digestible elements and had fantastic and memorable examples that helped me learn along the way. Well worth taking for anyone even slightly interested in modern marketing.
By Asad U Z•
The course is very helpful in introducing the basic ideas and science behind viral marketing and content creation. The course is also very well structured with great stories and content that keep you hooked (obviously!!!)
Great work Professor
By Mike B•
Concise, well-presented course which will get you thinking about how and why ideas spread in social networks. (However, given its brevity, the price of certificates is excessive. Take it for interest and information, not for the certificate.)
By Eddie L•
I read the book of Contagion few years back and listening to this course give me a very useful flashback on the content. It is simple to learn and many stories were given to help better understand the application of these strategies better.