Jul 26, 2020
Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.
Dec 21, 2018
Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.
Jul 05, 2019
I'm still in the middle of the way and yet many thoughts and ideas have changed and improved in the marketing field as I'm working on my own project, it worths enrolling, thank you so much!!
By David B G•
Apr 20, 2020
Excellent course. Professor Jonah Berger really has mastery in helping the student to learn significantly; I like the way he teaches, he’s an expert in his area. Couldn’t be more satisfied!
By Susanne S•
Jul 23, 2019
The course helped me to get a great overview of the scientific background for Viral Marketing and key factors to keep in mind when building a now marketing strategy for a product oder idea.
By Lau J H•
Mar 04, 2018
As a content producer, I found this course to be perfect for what I need to be successful in my day-to-day responsibilities. I also have the book and this makes for a great companion to it!
Aug 24, 2017
Excelent course, a lot of useful and interesting examples and very clear explanations. Please do a version 2 with deeper information and some practical examples for students to do. Cheers.
By Jon G•
Mar 22, 2020
I thoroughly enjoyed Viral Marketing and How to Craft Contagious Content! Jonah Berger does a fantastic job. I look forward to reading his book The Catalyst - How to Change Anyone’s Mind.
By Asma A•
Aug 06, 2017
great course! easy to understand and easy to complete! Not to mention, the course videos itself are very engaging and well crafted. Thanks for making it available online and free of cost!
Jun 14, 2016
This course is very useful for marketers and advertisers , because craft customers content is the first stage for sales, viral marketing will help firm got many customers in a short time.
By Dipra J•
May 18, 2020
The whole course was very interesting and helped me to learn new startegies. I really liked the way Mr. Jonah explained a topic seamlessly and used examples to make it clear. Thank you!
By Anna S R•
Oct 27, 2017
Very interesting information and great teacher! It's hard for me to focus on things and he managed to get my unbiased attention thanks to talking clearly, easy and using good examples.
By Anna A•
Apr 23, 2017
Fantastic course!!!! Thank you so much!!!
I started it because of natural curiosity, but I found so many useful tips for my job!!!!! It's incredible!!!!
Brief, informative and gripping!
By Jeevan L•
Jul 14, 2020
Extremely thankful to Coursera and Professor Jonah Berger for such informative content. I will be revisiting the videos, gonna be very useful for myself and my students. Big thanks.
By Vladislav T•
Jun 14, 2016
I find this course absolutely useful and interesting. Profesor Jonah explains all topics so clearly that is is impossible not to understand it. Looking forward to buy one of his books
By Itika V•
Jun 05, 2020
Professor Berger was really illustrative, all the examples he gave during the lecture not only helped to understand the ideas completely but also made the lectures super interesting.
By CHANDRAKETAN S•
May 02, 2017
Nicely planned with the factors about marketing being discussed in detail. A Must for any person as it teaches a lot about communication, human behavior as well as our own responses.
By Kunga D S•
May 15, 2018
It is an amazing course. Simple yet explains quite a lot about marketing through effective examples.
A must to learn course for everyone and at any level , beginner or intermediate.
By Lokesh M•
Aug 06, 2017
This is the best marketing information course ever I've seen... Amazing insights into the Science behind the Hit or Flop of the product or campaign... Thank you so much Professor...
By Mugdha B•
Feb 05, 2017
It was a very helpful course. Mr. Berger was exceptional with his examples and explanation. His book is exemplary. I find use of his concepts in my daily business conduct. Thanks!
By Marie-Laure L•
May 16, 2020
It’s an interesting and fun course if marketing and content creation are applicable to your career. I took this class while unemployed and it was such a breeze. Highly recommend!
By James H•
Aug 31, 2019
The course teach me lots of stratagies and methods that make me get to know about how the contagious marketing skills are crafted. It is really helpful to my future developement.
By Idan L•
Sep 22, 2017
Finally a course that breaks down the components of what is engaging (or at least memorable) and what is not. It would actually have been longer! I would have loved to hear more.
By Shubham J•
Aug 19, 2016
Professor Jonah has beautifully captured and simply explained the real life examples around us. The found the course really intriguing. Moreover, it isn't very demanding as well!
By Carlos A•
May 19, 2020
It's very fun to watch with some brilliant Ad examples. It's only too expensive for me to buy a certificate (87€ for a 4 hour course isn't worth it). Anyways, loved the course !
By Mike H•
Feb 10, 2018
Great Course. You been to develop a thought process that enables you to underrstand how crafting content to engage social and the different strategies depending on the product
By Michelle M•
Mar 17, 2017
The course was presented in a manner that kept me engaged every step of the way. It helped me to think about my business marketing differently. Thank you for this introduction.