About this Course
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100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 6 hours to complete

Suggested: 7 hours/week...

English

Subtitles: English
User
Learners taking this Course are
  • Marketing Specialists
  • Community Managers
  • Marketers
  • Marketing Managers
  • Copywriters

Skills you will gain

Social NetworkViral MarketingMarketingMarketing Strategy
User
Learners taking this Course are
  • Marketing Specialists
  • Community Managers
  • Marketers
  • Marketing Managers
  • Copywriters

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 6 hours to complete

Suggested: 7 hours/week...

English

Subtitles: English

Syllabus - What you will learn from this course

Week
1
1 hour to complete

What Makes Ideas Sticky?

8 videos (Total 39 min), 1 quiz
8 videos
Contagious: How Things Catch On6m
Making Messages Stick3m
Simple4m
Unexpected6m
Concrete5m
Credible5m
Emotional Stories6m
1 practice exercise
Attributes of Stickiness Quiz20m
Week
2
1 hour to complete

How Social Influence Shapes Behavior

5 videos (Total 31 min), 1 quiz
5 videos
Normative Influence5m
Using Social Influence to Increase Success8m
When Social Influence is Anti-Social5m
Conformity or Divergence?3m
1 practice exercise
Theories and Practice of Social Persuasion Quiz20m
Week
3
1 hour to complete

The Power of Word of Mouth

8 videos (Total 53 min), 1 quiz
8 videos
Why Word of Mouth Matters6m
Social Currency8m
Triggers6m
Emotion8m
Public4m
Practical Value4m
Stories9m
1 practice exercise
Strategies for Effective Referrals Quiz20m
Week
4
1 hour to complete

Social Networks

6 videos (Total 23 min), 1 quiz
6 videos
What are Social Networks?6m
How Networks Shape the Spread of Information5m
Sprinkler vs. Waterfall Strategies3m
Social Ties and Active Sharing5m
Course Conclusion52s
1 practice exercise
Understanding Social Networking Behavior Quiz20m
4.7
919 ReviewsChevron Right

51%

started a new career after completing these courses

33%

got a tangible career benefit from this course

Top reviews from Viral Marketing and How to Craft Contagious Content

By MLAug 22nd 2018

This course is very interesting, helpful and fit to most of people who are working with content, especially for those want to make your content effective to the target audience. I love this course. <3

By RCDec 21st 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

Instructor

Avatar

Jonah Berger

Marketing Professor
The Wharton School

About University of Pennsylvania

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies. ...

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.