The course talks about various techniques and methodologies. But does not get into details. For example, churn analysis. They talk about churn analysis but does not get into the details on how to perform a churn analysis.

Theoretical

Good survey of the topic but only focused on B2C. If that were my focus, I'd give it a higher rating. I was hoping for insights on B2B as that is my field, even if only a short video to address differences/similarities/peculiarities.

Good as an introductory course for customer analytics.

If you are completely new to analytics in general, this might be a good course to start with. However, if you have some prior exposure, you might not learn anything substantial. This was supposed to be a five week course, but I was able to complete it in less than seven days.

How this course can be improved:

I wish that the course included more quantitative elements. I wish that the course included some assignments for the students to actually develop and run some models.

Wow! This was so insightful into how our social media and daily habits are used. I don't like feeling like a sheep, so this awareness is appreciated. I'm still trying to design how I could apply this to my Trade.

Amazing course for even beginners in the field of customer analytics. Highly recommend to do this course for enhancing the analytical skills. Examples and case studies explains the concept very well.

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

Insightful and a great introduction to a very complex topic. Probably would recommend having a grasp of statistical analysis before starting (not required) as it would help understand some of the concepts better.

Brilliant Course !! Loved going through all the materials and the lectures !!

Perfect Course for those who want to inquire insight and knowledge of how tons of data that we generate in our day to day life is being utilized by big organizations in optimizing their productivity.

Very Detailed course on Customer Analytics. And it presented quite a few case studies too, to understand the concepts better. But I felt that a hands on experience of applying Customer Analytics to a problem in a step wise fashion would have cemented the knowledge gained by this course.

Great, more examples would be even better :)

I would like to hear more about models especialy predictive one but all the things about models are bullshit. They generaly talk about demand curve which is a lesson of a economics more than customer analytics. They should choose more appropriate example. Moreover, I expect to see at least the type of models and where it is used generally. It was a waste of time. That's why I am not gonna take other modules. Adios !

Course was really helpful. And i learnt many things for my subject. Thanks to Coursera.

One of the best introductory-level courses I've ever seen online: there is a fine balance between using entry-level language and concepts and, at the same time, providing high-level relevant information. Awesome!

Good All the lecture is ok.

Very helpful and interesting way of study.

A very good course,with great professors and nice examples to help understand the things we learn during the course.

It is a great course to introduce yourself in the amazing world of analytics, definitely a great decision!

Buen curso. Dinámico y con contenido interesante, sobre todo la parte de los forecast.

Muchas gracias

This course is very much useful to know about how modern industry deals with datas. The professors who are taught the courses are really awesome.. I am very satisfied to choose the course on customer analytics in Coursera..

Great insights!

Week 5 was fab! Really liked Prof Eric !

A great introductory course. I had most of the material before so it was a good synthesis. If one has not had much of the material, it may be a bit confusing especially as the quizzes (especially #3) seem to presume more than lectures cover.

Awesome course.... Very interesting introduction to customer lifetime value...customer analytics one at a time...technology applications...