Jan 31, 2019
Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
Sep 11, 2016
I really enjoyed the class. Analytics are such an important part of today's understanding of the customer but have other uses even beyond that. Professor Fader has really great insight on the subect.
By Andrei N•
Sep 16, 2018
I've got the information I was interested in. Thanks. In general, the course is quite light. I would have liked to see more details, best practices, probably some practice.
By Guilherme B P•
Aug 16, 2018
Very interesting course but I missed more detailed information on the presentation slides and additional reading papers. It is very helpful to introduce initial concepts about customer analytics but it misses the opportunity to go dipper on...
By John L B•
Nov 21, 2016
Overall this was a fairly interesting course, but some weeks were much more engaging and challenging than others. I really enjoyed the challenge of week 3, but unfortunately it was followed by week 4 which was not engaging and lacked content.
By Eugene W•
Jun 26, 2017
1) Lack of hands on practice with the Buy Til You Die model.
2) The concepts in Weeks 2 to 5 are already well covered in technology blogs and news sites - I'd have liked to see more current material such as 'Overview of Different Types of Marketing Attribution (Heuristic, Algorithmic..), 'Cohort Analyses', 'How Digital Advertising / Programmatic Media works', 'Web Analytics' etc.
3) Hands-on exercises with R or Excel would be ideal.
By Bojan B•
Feb 06, 2016
Not bad, most of the times boring because there were no real examples and scenarios. The professors are knowledgeable and should deliver that to us even though we pay waaaaay less than Wharton students who are fortunate to have rich families...
By Boris L•
Oct 05, 2015
A large gap between the presented oversimplistic modeling approaches and the presented applications. I would expect more "meat" in between. The applications part was nice, the regression and predictive part a little too basic, and the prescriptive part not really worth the time.
By robert k•
Feb 08, 2016
Basic review for those with some familiarity on the topic.
By Rubén S F•
Nov 12, 2015
Although it is quite basic, it is a good starting point for someone new in Customer Analytics
By ABHINIT P•
Apr 19, 2018
I really enjoyed lectures by Prof. Iyengar and prof Bradlow. They were very helpful in understanding the basics and the applications. I also like Dr. Peter Fader's approach of teaching a concept though a story. I hope Dr. Berman can innovate and come up with more interesting ways to hold the audience and teach the concepts as currently sitting through his lectures is quite a task.
By Vinogradova A•
May 05, 2016
This was very interesting! But we don't have the answers for the questions that appear during the course. And one more time: The big problem of these courses is we don't have real feedback, we can't ask teacher anything.
Mar 04, 2018
Too much information that is not integrated nor systematic.
By Subramanian M S•
Oct 05, 2015
Fairly basic and theoretical. More applied customer analytics assignments would make the course worth one's while
By Terry-Ann L•
Feb 21, 2016
I found this course difficult...
By Bruno G•
Nov 20, 2015
Classes were interesting, although a bit light. I would also have liked to have more explanations on the quizzes to make sure the material was fully understood. And reading references would have added to the experience. It felt a bit like the class was kept basic in order to make the corresponding "specialization" package more attractive. Slightly disappointing.
By Dedrick S•
Jun 27, 2016
Definitely a lot of useful information. I had a little difficulty with some of the tests. I think I would have done better had there been some exercises to help bridge the concepts to application. Also, some points were tested, and it wasn't clear that those points were so necessary to know.
By Maria G•
Aug 10, 2016
El contenido del curso es interesante pero la participación es mínima
By Toby P•
Oct 19, 2015
Pros: Concentrated material covered clearly and efficiently. For the limited number of video material (~1/week), there is a lot of basic concepts explained well.
Cons: Few specific examples, which I think reinforce the abstract material presented. I think going though some numbers really drives a point home, and not having examples left me feeling a bit adrift.
Overall: Good information and food for though, but not a lot of actual analytics. Take if you don't have but want experience in this area.
By Arnab K G•
Nov 10, 2015
Quizzes are worded in a very round about manner, making passing them a test of the English language!
By Pallavi G•
Jan 28, 2017
Great learning experience, although it could be more practical from the very beginning.
By PRABHAT K•
Sep 25, 2016
Including a few calculations will help in understanding the core concepts
By Kumar A•
Jun 21, 2016
It's provides good exposure!
By Salvador N•
Jan 11, 2016
A lot of the content is pretty basic. I was expecting something a little more in depth. There weren't even any problem sets.
By Martina F•
Dec 05, 2016
If you are looking for an overview and have not had much exposure so far, this is a good course. If you want to go deep, it will not be sufficient for you. I would prefer a deeper dive with more examples to work with. But still this is a good start.
Aug 09, 2016
Covering basic information of customer research and tools. Not really insightful in my opinion. The structure of the course could improve a little. I think it overall fits with novice learners who are interested in online marketing.
By Richard T•
Jan 08, 2016
Good introduction to analytics. Short. Not particularly demanding.