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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.6
stars
8,566 ratings
1,865 reviews

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

ND

Jan 31, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

SS

Nov 15, 2016

Amazing course for even beginners in the field of customer analytics. Highly recommend to do this course for enhancing the analytical skills. Examples and case studies explains the concept very well.

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1401 - 1425 of 1,806 Reviews for Customer Analytics

By kamalika P

Oct 11, 2019

Really helps you think in an analytic way when it comes to designing your marketing campaigns

By Mohit P

Sep 29, 2016

great but a bit more elaborate explaining of slides would have just take it to a notch higher

By Ray S

Feb 08, 2016

Thank you. Really enjoyed the content, insights and the structure of the course. Time well in

By Israel O V S

Sep 26, 2019

Muy buen curso para conocer herramientas y tener un mayor conocimiento del análisis de datos

By Sulabh N

Sep 02, 2019

Nice course at a beginner level. Gives an overview of what customer analytics is all about.

By renjith r

Jan 30, 2019

Covers the basic, meets the objective of coming to terms with the terminology and its usage.

By Sanket S

Aug 14, 2019

A little part of hands on work with respect to Excel or R programming may be useful with it

By Sonal G

Jun 09, 2019

Deep theoretical course. Would loved have viewing more practical examples and applications.

By Angel T

Jul 23, 2017

Very good course, the only issue was that some presentations were not available to download

By Seungsu Y

Aug 17, 2016

This course is pretty helpful to me, but I need more like how to analyze data for customers

By Saras C

Jun 25, 2019

Nicely designed course with a theoretical knowledge about the field of Customer Analytics.

By Jyoti G

Jan 13, 2019

Very deep explanation about each point throughout the course along with relevant examples

By Albert N

Feb 22, 2016

Slow starting course, but picks up towards the end. Builds a great interest in Analytics

By Ramachandran R

Sep 26, 2015

Good course. Week 5 content was the best. Week 1-4 were too theoretical and lacked depth.

By Anyamene, K I

Nov 24, 2017

It was a wonderful experience and really insightful. I'm really glad I took this course.

By Daniel M

Aug 22, 2017

Really good content. Better audio needed on some of the lectures but really good overall

By arup k d

Nov 25, 2015

Wonderful information provided with real time examples. Course is very appealing.! KUDOS

By Bala C K S

Jan 30, 2020

Shown various analytics models with clear explanation & representation of graphs & Pics

By Ali H

Dec 13, 2015

I love this course, but it needs more content and videos especially on modelling part.

By Ghassan W

Feb 19, 2016

Too much theory at the beginning and qualitative description for an analytics course!

By Mayank D

May 22, 2019

More Technical Details will help to understand the theory part what we just learned

By Lucas

Dec 12, 2017

The course is good! But we don't have our questions/doubts answered in the forums.

By Nada S

Aug 05, 2019

Very informative course but it is mostly theoretical, lacking the practical part.

By Samuel M P

Jul 18, 2018

Week 4 is not so complete, probably is better to extend week 3 and shorten Week 4

By Koen V

Oct 13, 2017

Prescriptive lecture was difficult to follow, while the subject wasn't that hard.