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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

9,850 ratings
2,181 reviews

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

Jan 30, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

Aug 4, 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

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1126 - 1150 of 2,121 Reviews for Customer Analytics

By Milantha B E

Feb 11, 2016

Very Helpful..... :)

By Johanna H M

Feb 8, 2016

Very well structured

By Ankita M

Apr 26, 2020

Course is effective


Nov 16, 2019

Excellent Learning!

By Deleted A

Jul 26, 2019

muito bom o curso!!

By Yuetong Z

Feb 18, 2019

highly recommended!

By Sahil L

Nov 24, 2018

Excellent course!!!

By Carlos M S

Aug 21, 2018

Adecuado y preciso.

By Ajmal V

Sep 27, 2017

A valuable course .

By Clement O

Aug 2, 2017

Great fundamentals!

By Andrea C R A

Mar 6, 2016

Loving this course!

By Gani

Feb 6, 2016

Interesting course!

By Ashutosh D

Oct 2, 2015

exceptionally good.

By Chengcheng Y

Dec 13, 2020

AWESOME! Terrific!

By Precious

Aug 25, 2020

Very easy to learn

By Nguyen B K N

Aug 5, 2020

informative course

By Sangeen p s

Jun 2, 2020

customer analytics

By Tarek G

Feb 13, 2018

Fantastic course..

By Souvik d

Jan 12, 2018


By Abdul M

Sep 30, 2017

Very great course!

By Wang Y

Sep 15, 2017

very good lessons!

By Javier J L C

Apr 18, 2017

Excelente curso !!

By 孙妙言

Dec 3, 2016


By Syed M M G

May 30, 2016

Excellent course!!

By Ankit S

Jan 20, 2016

Really good course