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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.6
stars
7,534 ratings
1,602 reviews

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

ND

Jan 31, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

AA

Apr 06, 2017

Perfect Course for those who want to inquire insight and knowledge of how tons of data that we generate in our day to day life is being utilized by big organizations in optimizing their productivity.

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1201 - 1225 of 1,544 Reviews for Customer Analytics

By Albert N

Feb 22, 2016

Slow starting course, but picks up towards the end. Builds a great interest in Analytics

By Ramachandran R

Sep 26, 2015

Good course. Week 5 content was the best. Week 1-4 were too theoretical and lacked depth.

By Anyamene, K I

Nov 24, 2017

It was a wonderful experience and really insightful. I'm really glad I took this course.

By Daniel M

Aug 22, 2017

Really good content. Better audio needed on some of the lectures but really good overall

By arup k d

Nov 25, 2015

Wonderful information provided with real time examples. Course is very appealing.! KUDOS

By Bala C K S

Jan 30, 2020

Shown various analytics models with clear explanation & representation of graphs & Pics

By Ali H

Dec 13, 2015

I love this course, but it needs more content and videos especially on modelling part.

By Ghassan W

Feb 19, 2016

Too much theory at the beginning and qualitative description for an analytics course!

By Mayank D

May 22, 2019

More Technical Details will help to understand the theory part what we just learned

By Lucas

Dec 12, 2017

The course is good! But we don't have our questions/doubts answered in the forums.

By Nada S

Aug 05, 2019

Very informative course but it is mostly theoretical, lacking the practical part.

By Samuel M P

Jul 18, 2018

Week 4 is not so complete, probably is better to extend week 3 and shorten Week 4

By Koen V

Oct 13, 2017

Prescriptive lecture was difficult to follow, while the subject wasn't that hard.

By Felipe V

Aug 13, 2017

Podría mejorar si tuviera más contenido aplicativo. Lo informativo está perfecto.

By ALAA A J

Oct 04, 2016

a very rich info. giving by strong instructors. I highly recommend this course

By Vinay G

Oct 08, 2019

Good Course, must include more industry examples like Amazon. Google, FB etc..

By Jovin M

Nov 23, 2016

Need more case studies & discussions / assignments. will be more helpful then.

By 侯欣悦

Aug 22, 2016

This course helps me go through the basic of marketing and customer analysis.

By Saad A A

Oct 16, 2019

I really get the benefits i wanna....this course is really good for beginner

By Ayrton C

May 17, 2019

Great Content! Would be nice if we could get more of the technical material.

By joaquin

Nov 16, 2017

un curso muy bueno, práctico y acertado a la realidad actual. lo recomiendo

By Stephen F

Mar 09, 2019

Excellent course. Learned a lot about modern day marketing with analytics.

By Shasidhar K

Jan 02, 2018

Very informative and educational. More practice examples would be helpful.

By Franco R M

Oct 21, 2016

Great for introduction. If you are looking to learn concepts, its awesome.

By Bharat S

Sep 22, 2016

Great course to understand what customer means to a company with examples.