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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

10,277 ratings
2,253 reviews

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

Jan 30, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

Aug 4, 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

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1201 - 1225 of 2,192 Reviews for Customer Analytics

By HiKevin

Jun 27, 2019

Very good course.

By sriram r a

Apr 11, 2019

Absolutely great!

By 方浩楠

Feb 27, 2019

Useful and great!

By Zheng S

May 5, 2018


By Evalyn

Dec 1, 2017

Quite insightfull

By Robert H

Sep 5, 2016

Excellent course.

By ankit

Jun 3, 2016

Wonderful course.

By Dante C A

Jan 7, 2016

Very hard course.

By Mauro T

Oct 15, 2015

Excellent course!

By Sushil B

Mar 16, 2021

Excellent course

By Sameer A S

Aug 8, 2020


By Shreya B

Jun 14, 2020

very insightful!

By Harsh K

Jun 4, 2020

Very interesting

By Amit W

May 15, 2020

Excellent course

By Reza K A

May 14, 2020

very very useful

By Samy A

Apr 23, 2020


By Rachit N

Feb 9, 2020

beautiful theory

By Yogesh H B

Dec 12, 2019

very good course

By Jeremy J

Sep 26, 2019

Amazing Teachers

By Bhavani K P

Apr 26, 2019

Very Insightful.

By Sourabh A K

Dec 7, 2018

Wonderful Course

By Javier d R

Aug 2, 2018

great course!!!!

By V.V.L.N. S

Apr 9, 2018

Excellent course

By Sara O

Sep 3, 2017

Very well taught