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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

10,273 ratings
2,253 reviews

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

Aug 4, 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

Jan 30, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

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1251 - 1275 of 2,192 Reviews for Customer Analytics

By Juan C C S

Nov 1, 2017

A very good p!

By Jatin M

Oct 30, 2017

Amazing course

By Unwana

Oct 28, 2017

An eye opener!

By Vishal K

Jun 2, 2017

Great examples

By Raj v S

Apr 30, 2017

Great Learning

By Nabilah Y

Nov 13, 2016

An eye opener.

By J S

Nov 1, 2016

Good Insights!

By Qiu S

Jan 10, 2016

Really useful.

By Monu A

Jan 22, 2021

Just Amazing.

By Oscar A

May 30, 2020

Muy practico.

By 翁闻艺

Apr 25, 2020

Thanks a lot.

By Guillaume R

Nov 13, 2019

Great content

By Atul M

May 12, 2019

Great content

By Juan D V D

Mar 25, 2019

Great course.

By Deleted A

Feb 27, 2019

Good learning

By Sonia W

Dec 19, 2018

Great course.

By Vasilyev L A

Sep 10, 2018


By Fang S

Mar 18, 2018

Learned a lot

By Nabil B

Nov 22, 2017

yes thank you

By Rafael R

Jan 15, 2017

really great!

By Sachitanand

Mar 28, 2016

Great course.

By Marko G

Mar 20, 2016

Great course.

By Viktor L

Feb 26, 2016

Great course!

By Darnell S

Feb 9, 2016

Great course.

By Mukul V

Mar 27, 2021

Great course