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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

7,605 ratings
1,617 reviews

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews


Jan 31, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!


Apr 06, 2017

Perfect Course for those who want to inquire insight and knowledge of how tons of data that we generate in our day to day life is being utilized by big organizations in optimizing their productivity.

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1276 - 1300 of 1,562 Reviews for Customer Analytics

By Zoraida L

Dec 03, 2015

The message was really good - one module was not so clear

By Epifanio R R M I

Dec 07, 2016

You need a lot of reading to be able to understand it...

By Xiaoqin W

Nov 14, 2015

Too theoretical. I need more problem-oriented materials.

By Shanu S

Sep 18, 2018

Mathematical models are less, otherwise course is good.

By Zeyu M

Nov 25, 2018

I like the last part of the course (Lecture in Week 5)

By frankzou

Jun 05, 2018

Good course overall, clear intro to customer analytics

By Kristen M S

Oct 26, 2018

Good use of examples to help understand the material!

By Seshu B V

Jan 14, 2016

Fantastic material and easy to understand the concept

By Rishabh G

Mar 25, 2020

models and methods should also be included in detail

By Shardul D

Sep 01, 2019

Great introductory course with amazing case studies!


Jun 19, 2017

Very good course it helped me to learn many things..


Jun 14, 2016

Nicely took the course and was made more interesting

By Makam N

May 06, 2019

Week 1 lecture, quality of lecture can be improved.

By Muhammad U H

Feb 17, 2019

Technical skills should be added to this curricula.

By Juliana T

Feb 11, 2016

Great overview of the basics of Customer Analytics.

By Greg L

Apr 16, 2019

Great primer to get started on Customer Analytics.

By Jayashree

Oct 06, 2015

The Use cases on Application of Customer Analytics


Jul 21, 2019

Insightful course content, yet a bit impractical.

By Keren L

Feb 26, 2019

Hope to see the answers for quiz after I pass it.

By Graham C

Mar 23, 2020

Solid course, really good and accessible content

By Ankita k

Jan 18, 2018

Nice Content.. Had a great time while learning..


Oct 25, 2019

It was great experience learning with coursera.

By Agustín H A

Nov 28, 2018

Excellent tools to apply and continue learning!

By Marcel V N

May 12, 2017

Nice intro to customer analytics. I enjoyed it!

By Luong C C

May 12, 2019

Good to know the advanced of customer analytic