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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.6
stars
9,662 ratings
2,144 reviews

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

MA
Aug 4, 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

ND
Jan 30, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

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1276 - 1300 of 2,083 Reviews for Customer Analytics

By José A G

Dec 28, 2015

Great

By David N

May 27, 2020

Yyyh

By Soumyadeep M

May 23, 2020

good

By ROBIN R

May 20, 2020

GOOD

By Ravi r s

May 3, 2020

good

By VISHNU V

Feb 27, 2019

good

By joanna s

Oct 13, 2018

获益良多

By Momodou B

Mar 25, 2018

good

By shrayanka

Jul 17, 2017

Good

By Sunish G

May 6, 2017

good

By Kuljeet K

Mar 6, 2017

Good

By Rajshree R

Nov 1, 2016

Good

By Rukal V S K

Mar 27, 2016

good

By Mathew B

Nov 15, 2015

good

By Boitumelo S

Aug 13, 2020

wow

By Charu M

Oct 7, 2019

Cou

By chetan s

Aug 29, 2020

OK

By 吴小芮

Jul 14, 2020

很棒

By RUOXI L

Apr 15, 2019

gg

By 안효선 안

Jul 27, 2020

.

By Rahul R

Jun 9, 2020

.

By DHIRENKUMAR P

Sep 30, 2019

A

By Sergio R F

Jun 6, 2018

i

By Chandrajit P

Apr 10, 2018

G

By Sri H

Nov 3, 2017

Q