Back to Customer Analytics
Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania
9,831 ratings
About the Course
Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics.
Course Learning Outcomes:
After completing the course learners will be able to...
Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions
Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool
Communicate key ideas about customer analytics and how the field informs business decisions
Communicate the history of customer analytics and latest best practices at top firms
Top reviews
Jan 30, 2019
Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
Aug 4, 2020
This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.
Filter by:
1301 - 1325 of 2,116 Reviews for Customer Analytics
By shrayanka
•Jul 17, 2017
Good
By Sunish G
•May 6, 2017
good
By Kuljeet K
•Mar 6, 2017
Good
By Rajshree R
•Nov 1, 2016
Good
By Suresh K
•Mar 27, 2016
good
By Mathew B
•Nov 15, 2015
good
By Boitumelo S
•Aug 13, 2020
wow
By Charu M
•Oct 7, 2019
Cou
By chetan s
•Aug 29, 2020
OK
By 吴小芮
•Jul 14, 2020
很棒
By RUOXI L
•Apr 15, 2019
gg
By Meng H C
•Dec 9, 2020
ㄕ
By 안효선 안
•Jul 27, 2020
.
By Rahul R
•Jun 9, 2020
.
By DHIRENKUMAR P
•Sep 30, 2019
A
By Sergio R F
•Jun 6, 2018
i
By Chandrajit P
•Apr 10, 2018
G
By Sri H
•Nov 3, 2017
Q
By Laurent H
•Jun 23, 2017
V
By Douglas M
•Mar 1, 2017
V
By Lynda F
•Dec 24, 2016
g
By Sanjay S
•Nov 18, 2016
.
By Snehal K
•Jun 1, 2016
-
By P K S
•Dec 15, 2015
C
By Laurentiu B
•Dec 9, 2015
G
Coursera Footer
© 2021 Coursera Inc. All rights reserved.
