A few more real life examples on how to use the formulas would have been helpful. Some questions in the quizzes were not covered. Otherwise,

Great course as it provides a great set of examples of use-cases. My only recommendation would be actual examples of some of the data sets.

Excellent overview of basic customer analytics, reading materials provide food for thought and insights that were previously left unnoticed

Brilliant course but it would be great if they go into much more depth. It is a great course who are just starting in the analytics phase.

As a law student, I would recommend you to teach by using slides in every class so the non-business students can follow the course easier.

If there were more examples and real calculations like in the other courses of the specialization, probably this course will be the best.

This course gives a very high level understanding on the customer analytics concepts. Predictive analytics covered here is total waste !

While the course was good but week 5 made it more special with more real-time examples and explanations creating interest in the field.

Good course. I found some videos hard to follow and I'd love to see more real life applications of the tools explained in the course.

The course is precisely constructed and quite challenging. I liked the quizzes and how they made me understand the topics thoroughly.

Great overview of Customer Analytics and the key challenges, opportunities when it comes to applying analytics to purchasing behavior

Sessions of Week 1 and Week 5 are excellent. It is just an overview look much more details how to apply those skill in real world.

Basics are good, few of the prediction formulas not shown. What the statastic formulas used and how to use in real life is missing.

The information was great. My only issue was with the quizzes. If you got the answer wrong, it doesn't explain why it was wrong.

Very informative for sure, but I would appreciate it much more if a hands-on practice or elaboration on how to would be provided.

the second test was not based on the lectures, it was a waste to go through them all the answers were in the additional readings.

This course gave great insight hoe analytics can help to manage, and win over new customer and how effective it is for marketing!

Excellent Course material. Would have preferred to have some hands-on analytics exercices but for which, this was truly perfect.

Nicely presented course, though there could have been more hands on exercises for the participants to internalize the material.

I wish the application slide could have certain assignment of a particular company to brainstorm upon. like a peer graded one.

Very informative although it does not say how the data was acquired and does not teach the softwares used to process the data.

The course was really useful and gave a create insight about how to go about with customer analytics.Thanks for the course :)

The concepts are explained clear but I wish there will be more data analytics contents, especially the predictive model part.

Good knowledge, not enough application. Would have liked some assignments or case studies to apply the data through models.

Great course. It could use some more hands on examples using excel for the predictive and prescriptive analytics sections.