Chevron Left
Back to Customer Analytics

Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.5
stars
7,388 ratings
1,570 reviews

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

ND

Jan 31, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

AA

Apr 06, 2017

Perfect Course for those who want to inquire insight and knowledge of how tons of data that we generate in our day to day life is being utilized by big organizations in optimizing their productivity.

Filter by:

1301 - 1325 of 1,508 Reviews for Customer Analytics

By 吴泽建

Jul 12, 2018

很好的课程,就是缺少一点讨论,否则更好

By Cristina S d K

Apr 30, 2016

Interesting content

By Moiz V

Jun 09, 2019

Good going so far.

By Naveen N

Nov 27, 2017

Hard to read graph

By Diego V M

Oct 13, 2017

Muy recomendable!

By Mohammed N

Jul 04, 2018

Need certificate

By kashyap k

Oct 04, 2019

Vague at times.

By Edgar L

Oct 25, 2017

Very insightful

By Sagar P

May 09, 2017

NICE COURSE!!!!

By 王铮

May 01, 2016

老师将的很好,但内容不是很多。

By Ons M S A M

May 30, 2019

Great Insight

By Oluwadamilola A

Sep 20, 2017

Great course!

By akram

Nov 04, 2016

Great courtse

By Manojkumar P

Dec 29, 2015

Nice course.

By Nguyen P H

Sep 18, 2015

Great course

By Arnab G

Jun 09, 2018

good course

By Robert B C

Sep 29, 2015

Good course

By Khurram K

Mar 26, 2016

Helpful!!

By Gourav S

Aug 08, 2019

Good one

By Joshua S

Apr 29, 2019

Amazing

By Nazatul A B A R

Nov 05, 2016

awesome

By Alvin L

Mar 16, 2016

Great!

By 马雨禾

Nov 18, 2019

easy

By Yash D

Jun 01, 2019

good

By thulasiram .

Sep 11, 2016

good