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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

8,383 ratings
1,817 reviews

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews


Jan 31, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!


Feb 03, 2020

The course is very good. I have learned a lot from the course. A lot of interesting topics and help me to under the marketing. I will for sure continue learning more courses from this specialization.

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1476 - 1500 of 1,768 Reviews for Customer Analytics

By Kartik D

Jan 14, 2016

Some good insights into customer segmentation!

By wesley s

Apr 08, 2018

Very Similar to Google Analytics in some ways


Aug 04, 2017

Assignments can be better and quizzes also...

By rocky z

Jun 19, 2017

helpful,but not vivid nor informative enough.

By Si J

Jul 28, 2016

Should go deeper when discussing about cases.

By Yew C C

Jun 07, 2016

Interesting to know from Business perspective

By Minh T T

May 18, 2016

really helpful and easy to follow the lecture

By Dale M

Apr 26, 2016

The application topics were very interesting.

By Tianqi C

Mar 02, 2016

Very basic. But repeated review is preferred.

By Tarun S

Apr 19, 2020

Good content that resonates with the learner

By Darko V

Nov 17, 2019

Great, more examples would be even better :)

By Adishwar S

Dec 26, 2018

Great Course! Applications part was amazing

By Kenneth E O

Sep 22, 2018

Detailed analytics and behave of customers

By Ryan S

Sep 19, 2018

Excellent introductory course. Well done.

By Anli Z

Nov 22, 2016

Broad my horizon. Need more case studies.

By Tenzing G

Jun 20, 2017

Great course to start for Analytics :)

By Anuj M

Oct 25, 2015

good theoretical and conceptual course

By franklin i s

Jul 13, 2016

It's useful for non-marketing student

By Khurshid K

Mar 02, 2018

Sometimes the sound was hard to hear

By Sandra K

Feb 15, 2018


By Agus D

Mar 23, 2017

very interesting course, insightful

By Abhijit K

Feb 13, 2017

great insight on customer analytics

By yanqing z

Mar 10, 2016

entry level, good to know knowledge

By Svyatoslava

Apr 17, 2020

Interesting and challenging course

By rishav a

Nov 19, 2019

very informative and knowledgeable