This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.
Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
By Nicole S•
This is a really challenging course. This gives a clue of how the best statisticians in the world think. Just don't get lost in the math - focus on the theories and you'll come out all right.
By 怡甄 高•
A great introductory course for customer analytics. Goes into details about marketing research, customer lifetime value etc.
*not for people who are looking for some hard core stat calculation.
By Norshuhada B A H•
This course gave me great insights into customer analytics. All instructors possess experience and industry knowledge that made it easy for us to understand and relate to business application,
By Chengyue W•
the course take me to learn some basic but very important knowledget of customer analytics, totally change my mind of customer analytics, it is great lesson and foundation for the future work.
By Sourabh K•
Good Course but can be make more deep in terms of contains and explanation. Sometimes it feels like they are just scraping the surface. With more deep contain they can more value addition tool
By Taya D•
A good intro to customer analytics. I think some more critical thinking could be applied to the tests rather than simple memorization. But, overall, a well executed course. Thanks everyone!
By John L Z•
I have learned a lot. I liked the approach of dividing the topics into Descriptive, Predictive and Prescriptive. Also, the discussions on the applications of the course is really quite useful.
By Aashish M•
The course was very insightful and the assignments were challenging which needed deep understanding of the basics taught by the awesome professors in a simple yet creative language. Thank you
By Suresh K K•
All the lectures are easily understood and the applications of data that are mentioned helped a lot to understand the data in action. Overall this is a valuable course and would recommend it.
By Thomas L•
Extremely well done! I worked in the 1990's with a marketing research company in Delaware County founded by four Penn Graduates. The University of Pennsylvania focus on excellence continues.
By Moses J O•
This course provides a more real and practical understanding of customer behaviour and the reasons behinds the choices they make. I am excited about this course, and I feel greatly enriched.
By Humberto B•
Erick Bradlow is an excellent instructor as also Peter Fader.
If you are willing to learn from the people that are day to day on Industry's innovation field then you should take this course.
By Cajetan D•
Excellent material for the analytics of customer. We need to get more explanation regarding the Predictive part as to how we got the hot matrix. I could not get that. Is it prior research?
By Parth C•
A great course which actually tells us how important customers analytics for an organization is!. The pace of the course is medium but you get to learn something exciting in every session.
By Narjjan V d F B•
O curso é sensacional! Aprendi como analisar os clientes e seus comportamentos de compra, com o objetivo de criar modelos preditivos que ajudam a mensurar o tempo de vida de cada cliente.
By Christopher A•
I had no idea on what to expect from this course. After investing a few weeks to complete this course I feel like I have a solid foundation on how to leverage data for business decisions.
By brian o•
I have developed great great insights that will forever change my view of marketing.I feel empowered with knowledge that will impact the kind of analysis I do in future.Thank you Wharton
By YIYUN M•
These courses are really useful, through learning, I formed a deep understanding on customers analysis and the CLV for marketing. Thanks Coursera, and Thanks professors for these courses.
This course provides a logical system of customers analytics and a series of practical insights to apply theories into real problems. I like the analytics applied part in week 5 the best.
By Ishan L•
If you are into business or startup (at any level) this course will help you understand your customer in a much better way. I am going to apply the knowledge gained into my own business.
By Vignesh D•
Very good course to understand the advanced analytics practices followed in the modern day sales and marketing profession and how our day to day actions and experiences are linked to it.
By Hamed A S•
It is quite difficult, I had to read the materials more than once in order to pass! I think it could have been much better if the materials were more powerpoint slide rather than links.
By Michael D•
I really enjoyed this introduction to customer analytics. Thank you Wharton for providing this excellent resource to those of us who are becoming increasingly fascinated with analytics.
By Luong T V•
Yah, this is a useful course for anyone who want to know how data is processed.
With dedication of 4 professors, you will enjoy the knowledge which you get in this course.
By Haider A•
Excellent course I must say. Each and every thing that all of the instructors covered was comprehensive and easy to understand. This course is an excellent start towards a new future!