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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.6
stars
11,671 ratings

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

ND

Jan 30, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

AA

Aug 4, 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

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476 - 500 of 2,496 Reviews for Customer Analytics

By Bobyraj T

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Jan 25, 2022

After completing this I have got an overview how we can utilize the customer data available to take various strategic business decision.

By Fahim C

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Dec 4, 2021

This is an excellent course for anyone who is in the domain of Management and Computer Science. This course is a must have tool to have.

By Kamala K

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Dec 29, 2020

Overall the course is going to be very useful fot the job im gonna be applying. Really well done; made a dry subject really interesting.

By Olasehinde A E

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Jul 9, 2020

This course is awesome! I really enjoyed the course and learnt alot in business analyst in application to marketing.

Thanks to Coursera!

By Richard M

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May 24, 2020

Invaluable knowledge and approach. I wish I had taken the course earlier in my career in education and administration in public schools.

By Katie

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Jun 15, 2018

Very useful overview of the data analytics for marketing and how they can be applied. Showed how better data can lead to better science.

By Miral P

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Apr 9, 2017

Well structured course. Very well explained. The course gives very good insight about how customer analytics is used in decision making.

By Rajesh S

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Jan 15, 2017

This course has helped me understand customer analytics. Thanks to all and faculity members who created this course with passion.

Rajesh

By Shirley S

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Dec 29, 2016

Great course! I found it very helpful even though I don't work in marketing. Great course if you are interested in business analytics.

By Mayur B R

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Aug 15, 2019

The presentations as well as the extra study material provided was extremely informative. I'm highly satisfied with the course content.

By Joseph F

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Dec 24, 2018

very interesting and I learned a lot in which I hope to use professionally. Thank you so much for the opportunity to take this course.

By Asif G

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Aug 30, 2018

This is an excellent course for understanding and appreciating the field of customer analytics through a plethora of real life examples

By Ameya P

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Jun 16, 2018

a very good course to know and have a better understanding about customer analytics with clear and simple language with impact examples

By NILESH P

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Apr 16, 2016

This course was best as they have given a real life examples to understand the concept. And many company names are got to know. Thanks.

By Hanumantha P

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Nov 19, 2015

I enjoyed the course. it really helped me in understanding how to extract customer information and design customer specific sales data.

By Diogo D S L

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Oct 15, 2019

Great Lecturers with real life experience in the matter. Their input is valuable and background in the subject undoubted. Recommended!

By Thu D

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Apr 10, 2021

This is such a mind-blowing course that closely aligns with my interest in the interdisciplinary of analytics and customer behaviors.

By ABHISHEK C

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Jun 17, 2020

Amazing course material and teaching by the professors. Learnt a lot of new things and the course provided a lot of food for thought.

By Rafael M

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Sep 29, 2018

Excellente curso, temas de los que conocía menos del 1% y aquí aprendes suficnete para considerarte al día y con conocimiento medio.

By Michael H

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Jul 9, 2017

This was a great introduction to customer analytics and a real eye-opener as to just how powerful these techniques are proving to be.

By Karun D

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Nov 30, 2016

Nice built up for offline advertising professionals to jump straight to customer analytics giving a well taught digital introduction.

By Anastasija R

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Nov 25, 2016

I love this course. This course provided an overview of the field of analytics and I learned how to make informed business decisions.

By Mischa M

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Feb 8, 2022

Very eye-opening and applicable to where the industry is going! All of the lessons were informative and can be reapplied right away.

By Md A A

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Feb 20, 2020

I found it mind propelling. It shapes how I used to think about this and how we should think about Dat and marketing in the future.

By Vijaya L K

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Jan 8, 2019

Really good introduction to how Customer analytics can drive business decisions.

Great examples and explanations by the instructors.