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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.6
stars
10,859 ratings
2,370 reviews

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

ND

Jan 30, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

MA

Aug 4, 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

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1801 - 1825 of 2,323 Reviews for Customer Analytics

By Yini ( D

Jul 8, 2019

Totally was nice, but could be better if some concept could go more deep, instead of 5 seconds talks

By Mark P

Feb 9, 2016

The material in the course is great, but it's too short. I'd prefer a longer, more in-depth course.

By Tasha C

Jan 3, 2019

Very informative. Interesting topics, and strategies that can be used to up the level of the team.

By Philipp N

Sep 29, 2018

It could be a little bit more advanced and have more practical examples and cases, like in week 5.

By Viktoria I

Sep 13, 2018

I found information interesting, but would have liked more exercises and application of knowledge.

By raj u

Jan 13, 2017

One of my best experiences in learning through good teaching methods. The lectures are very good.

By Juan P A

Dec 4, 2015

Was too basic, they might want to go deeper with the Analysis with some tool (R would be awesome)

By Monarch A

Apr 30, 2020

explained a lot about basics of customer bhaviour.not recommended for expierienced professionals

By Bukunmi A

Mar 21, 2020

I found this course insightful. I learnt about certain metrics that can be leveraged for growth.

By Asad N

Jul 8, 2019

Very informative, i hoped there would be more case studies and hands on examples. But awesome :)

By ZI L

Nov 27, 2021

Suitable for beginners, professors will give simple examples to help understand and understand.

By Himanshu D

Feb 13, 2017

Good for the beginners who want to acquaint themselves with analytics in customer service area.

By Raphaël M

Nov 26, 2015

Great course. However I would have appreciated more hands on examples, perhaps too theoretical.

By Sasidhar

Jul 2, 2021

It was a great insight into customer analytics. Really liked fader, eric and ragu's teachings.

By susanblevins

Mar 26, 2017

Really good information, but the test questions were not very well written, especially Part 2.

By Thomas N

Oct 20, 2016

Great course for informing the correct mindset for analysis that solve real business problems.

By Bilha S S

Nov 2, 2020

The course was very informative. It could have benefitted from a little more technical tools.

By Ucheoma C

Oct 19, 2019

Wow, it was really nice to have taken up a course to study in coursera. I learn a great deal.

By kamalika P

Oct 11, 2019

Really helps you think in an analytic way when it comes to designing your marketing campaigns

By Mohit P

Sep 28, 2016

great but a bit more elaborate explaining of slides would have just take it to a notch higher

By Ray S

Feb 7, 2016

Thank you. Really enjoyed the content, insights and the structure of the course. Time well in

By Israel O V S

Sep 25, 2019

Muy buen curso para conocer herramientas y tener un mayor conocimiento del análisis de datos

By Sulabh N

Sep 2, 2019

Nice course at a beginner level. Gives an overview of what customer analytics is all about.

By renjith r

Jan 30, 2019

Covers the basic, meets the objective of coming to terms with the terminology and its usage.

By Belinda C

Mar 17, 2021

This field is changing so much a good amount all the information provided is already dated.