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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

10,592 ratings
2,314 reviews

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

Aug 4, 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

Jan 30, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

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1876 - 1900 of 2,262 Reviews for Customer Analytics

By frankzou

Jun 5, 2018

Good course overall, clear intro to customer analytics

By Salvi S

Nov 29, 2020

Really good videos and explained everything very well

By Mercedes S

Oct 26, 2018

Good use of examples to help understand the material!

By Seshu B V

Jan 14, 2016

Fantastic material and easy to understand the concept

By Tawfiq I A

Apr 26, 2020

It was a very effective course in business analytics

By Rishabh G

Mar 25, 2020

models and methods should also be included in detail

By Shardul D

Sep 1, 2019

Great introductory course with amazing case studies!


Jun 19, 2017

Very good course it helped me to learn many things..


Jun 13, 2016

Nicely took the course and was made more interesting

By Makam N

May 6, 2019

Week 1 lecture, quality of lecture can be improved.

By Muhammad U H

Feb 17, 2019

Technical skills should be added to this curricula.

By Yuliyana T

Feb 11, 2016

Great overview of the basics of Customer Analytics.

By Greg L

Apr 15, 2019

Great primer to get started on Customer Analytics.

By jayashree A

Oct 6, 2015

The Use cases on Application of Customer Analytics


Jul 21, 2019

Insightful course content, yet a bit impractical.

By Keren L

Feb 26, 2019

Hope to see the answers for quiz after I pass it.

By Ablanya A

Aug 30, 2020

So much to learn, and good curves. nice one Guys

By Graham C

Mar 23, 2020

Solid course, really good and accessible content

By Ankita k

Jan 18, 2018

Nice Content.. Had a great time while learning..


Oct 25, 2019

It was great experience learning with coursera.

By Agustin A

Nov 28, 2018

Excellent tools to apply and continue learning!

By Nguemaha M

May 11, 2017

Nice intro to customer analytics. I enjoyed it!

By Ramakrishnan H

Apr 5, 2020

Excellent Course. All Videos were informative.

By Luong C

May 12, 2019

Good to know the advanced of customer analytic

By Daliso D

May 10, 2019

Great course and really challenging. Thank you