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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

11,270 ratings

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews


Aug 4, 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.


Jan 30, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

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1976 - 2000 of 2,404 Reviews for Customer Analytics

By Kartik S

May 28, 2019

Great course for a complete beginner but might be too basic.

By Ahmed H

Aug 16, 2016

Initially its not good but in week 3 it becomes interesting.

By Mathieu C

May 7, 2016

Quality of professors varied, expensive for the paid version

By Luis V C

Mar 12, 2016

Interesting material, just what I was looking for to update.

By Zhaobin G

Mar 4, 2021

Slides do not always match the video content, need updates.

By Ibikunle P D

Jun 22, 2020

It is a eye opening course and you wouldn't want to miss it

By sri a v

Aug 15, 2021

have doubts if the content is outdated. not enough pracice

By Rahul O

Sep 14, 2019

Good course for a high level understanding of key concepts

By Matt

Sep 22, 2018

Great Course. Learned A lot about Analytics inside and Out

By Rushabh S

Nov 1, 2015

Wonderful Course but lacks in depth material and syllabus.

By Zoraida L

Dec 3, 2015

The message was really good - one module was not so clear

By Epifanio R R M I

Dec 6, 2016

You need a lot of reading to be able to understand it...

By Xiaoqin W

Nov 14, 2015

Too theoretical. I need more problem-oriented materials.

By Sid A C

Jun 10, 2020

to better understanding if there are more case studies.

By Shanu S

Sep 18, 2018

Mathematical models are less, otherwise course is good.

By Zeyu M

Nov 25, 2018

I like the last part of the course (Lecture in Week 5)

By frankzou

Jun 5, 2018

Good course overall, clear intro to customer analytics

By Salvi S

Nov 29, 2020

Really good videos and explained everything very well

By Kristen M S

Oct 26, 2018

Good use of examples to help understand the material!

By Seshu B V

Jan 14, 2016

Fantastic material and easy to understand the concept

By Vighnesh K

Jul 8, 2022

It was a really useful course for me . Thanks a ton!

By Tawfiq I A

Apr 26, 2020

It was a very effective course in business analytics

By Rishabh G

Mar 25, 2020

models and methods should also be included in detail

By Shardul D

Sep 1, 2019

Great introductory course with amazing case studies!


Jun 19, 2017

Very good course it helped me to learn many things..