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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

11,270 ratings

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews


Aug 4, 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.


Jan 30, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

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2001 - 2025 of 2,404 Reviews for Customer Analytics


Jun 13, 2016

Nicely took the course and was made more interesting

By Makam N

May 6, 2019

Week 1 lecture, quality of lecture can be improved.

By Umar H

Feb 17, 2019

Technical skills should be added to this curricula.

By Yuliyana T

Feb 11, 2016

Great overview of the basics of Customer Analytics.

By Greg L

Apr 15, 2019

Great primer to get started on Customer Analytics.

By jayashree A

Oct 6, 2015

The Use cases on Application of Customer Analytics


Jul 21, 2019

Insightful course content, yet a bit impractical.

By Keren L

Feb 26, 2019

Hope to see the answers for quiz after I pass it.

By Ablanya A

Aug 30, 2020

So much to learn, and good curves. nice one Guys

By Graham C

Mar 23, 2020

Solid course, really good and accessible content

By Ankita k

Jan 18, 2018

Nice Content.. Had a great time while learning..

By Anna W

Dec 19, 2021

pretty solid content, interesting case examples


Oct 25, 2019

It was great experience learning with coursera.

By Agustín H A

Nov 28, 2018

Excellent tools to apply and continue learning!

By Nguemaha M

May 11, 2017

Nice intro to customer analytics. I enjoyed it!

By Ramakrishnan H

Apr 5, 2020

Excellent Course. All Videos were informative.

By Luong C

May 12, 2019

Good to know the advanced of customer analytic

By Daliso D

May 10, 2019

Great course and really challenging. Thank you

By Salma A

Feb 8, 2019

Quizzes were just a bit harder than lessons :)

By Kartik D

Jan 14, 2016

Some good insights into customer segmentation!

By wesley s

Apr 8, 2018

Very Similar to Google Analytics in some ways


Aug 4, 2017

Assignments can be better and quizzes also...

By rocky z

Jun 19, 2017

helpful,but not vivid nor informative enough.

By Si J

Jul 28, 2016

Should go deeper when discussing about cases.

By Yew C C

Jun 7, 2016

Interesting to know from Business perspective