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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

11,270 ratings

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews


Aug 4, 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.


Jan 30, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

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2026 - 2050 of 2,404 Reviews for Customer Analytics

By Minh T T

May 18, 2016

really helpful and easy to follow the lecture

By Dale M

Apr 26, 2016

The application topics were very interesting.

By Tianqi C

Mar 2, 2016

Very basic. But repeated review is preferred.

By Tarun S

Apr 19, 2020

Good content that resonates with the learner

By Darko V

Nov 17, 2019

Great, more examples would be even better :)

By Deleted A

Jun 20, 2020


By Adishwar S

Dec 26, 2018

Great Course! Applications part was amazing

By Kenneth O

Sep 22, 2018

Detailed analytics and behave of customers

By Ryan S

Sep 19, 2018

Excellent introductory course. Well done.

By Anli Z

Nov 21, 2016

Broad my horizon. Need more case studies.

By Pablo S

Jun 17, 2022

Excellent intro to customer analytics!

By charles s

May 3, 2022

Good information, but a little outdated

By Tenzing G

Jun 20, 2017

Great course to start for Analytics :)

By Anuj M

Oct 25, 2015

good theoretical and conceptual course

By Franklin I S

Jul 13, 2016

It's useful for non-marketing student

By Bibek M

Jun 3, 2020

Very insightful and valuable course.

By Bysani R

May 28, 2020

week5 is better than all other weeks

By Khurshid K

Mar 2, 2018

Sometimes the sound was hard to hear

By Sandra K

Feb 15, 2018


By Hossein G

Sep 1, 2021

conceptual but not practical enough

By Diko A D

Mar 23, 2017

very interesting course, insightful

By Abhijit K

Feb 13, 2017

great insight on customer analytics

By yanqing z

Mar 10, 2016

entry level, good to know knowledge

By Svyatoslava

Apr 17, 2020

Interesting and challenging course

By Rishav A

Nov 19, 2019

very informative and knowledgeable