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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

10,168 ratings
2,243 reviews

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

Jan 30, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

Aug 4, 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

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1151 - 1175 of 2,181 Reviews for Customer Analytics

By Shubhankar P

Jan 22, 2019

Really Amazing Course!

By Isaac D M C

Oct 26, 2018

Extraordinario curso!!

By Fady S

Jul 7, 2018

Thanks for Course Team

By Vincent C

Jul 12, 2017

very engaging teachers

By 赖文祺

Mar 26, 2016

Nothing more than good

By Nagesh B J

Jun 17, 2020

very quality material

By Tanmay S

May 16, 2020

Thanks for the course

By Samir M

Oct 27, 2019

Very Nice Experience.

By Michaela Y

Aug 8, 2019

I love the professor,

By Keerthan Y

Apr 20, 2020

Very helpful course!

By Bharat W

Nov 5, 2018

Very Good Experiance


Apr 29, 2017

very mind expanding!

By Milantha B E

Feb 11, 2016

Very Helpful..... :)

By Johanna H M

Feb 8, 2016

Very well structured

By Ankita M

Apr 26, 2020

Course is effective


Nov 16, 2019

Excellent Learning!

By Deleted A

Jul 26, 2019

muito bom o curso!!

By Yuetong Z

Feb 18, 2019

highly recommended!

By Sahil L

Nov 24, 2018

Excellent course!!!

By Carlos M S

Aug 21, 2018

Adecuado y preciso.

By Ajmal V

Sep 27, 2017

A valuable course .

By Clement O

Aug 2, 2017

Great fundamentals!

By Andrea C R A

Mar 6, 2016

Loving this course!

By Gani

Feb 6, 2016

Interesting course!

By Ashutosh D

Oct 2, 2015

exceptionally good.