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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

10,168 ratings
2,243 reviews

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

Jan 30, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

Aug 4, 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

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1226 - 1250 of 2,181 Reviews for Customer Analytics

By Eiderman M

Jun 7, 2020

Excelente curso


Apr 18, 2020

Good experience

By Sumit S

Feb 2, 2019

Great insights!

By Juan D G

Jun 12, 2017

Excelente curso


Aug 31, 2016

A great course!

By Deleted A

Oct 17, 2015

Awesome content

By Alireza G

Mar 15, 2021

I learn a lot.

By Ke G

Jan 6, 2021

Great courses~


Jul 8, 2020

Great learning


Dec 17, 2019

Great Course .

By Jay S

Sep 3, 2019

really helpful

By Pradeep K M

Jun 20, 2019

Awesome course

By Ali I

Mar 15, 2019

Amazing course

By Rahul M

Feb 18, 2019

AMazing COurse

By Rashmi P

Sep 30, 2018

Nice course!!!

By Varun M

Jul 24, 2018

its amazing af

By Sumit K

Apr 12, 2018

interesting ..

By 许之亮

Nov 9, 2017

very inspiring

By Juan C C S

Nov 1, 2017

A very good p!

By Jatin M

Oct 30, 2017

Amazing course

By Unwana

Oct 28, 2017

An eye opener!

By Vishal K

Jun 2, 2017

Great examples

By Raj v S

Apr 30, 2017

Great Learning

By Nabilah Y

Nov 13, 2016

An eye opener.

By J S

Nov 1, 2016

Good Insights!