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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

10,656 ratings
2,324 reviews

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

Jan 30, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

Aug 4, 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

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2251 - 2273 of 2,273 Reviews for Customer Analytics

By Jigisha T

Dec 22, 2018

Too theoretical. I expected that the trainers will use actual datasets and carry out some analytics. It was just theory of data collection, little bit of economics and marketing.

By Francisco A V P

Oct 2, 2016

It's not a course for a university like Wharton. It's more professors showing their books and research without really showing any deep information.

By Alejandro S

Sep 22, 2015

Very high-level introduction, no new insights for a data analyst and "newbies" will probably drown in the "danger zone" due to the lack of details.

By Jainik S

Apr 27, 2021

Very very basic information on customer analytics. Don't waste your time and money on this. Very disappointed, did not expect this from Wharton.

By Utkarsh

Jul 23, 2016

very broad level discussion . Doesn't tech you anything specific or skills that can be transferred to real world problems. Theoretical !!

By Meir K

Nov 15, 2015

The exam questions are a little out there... dont indicate retention of knowledge. Quite frustrating, I'll be dropping this course.

By Juan S W

Apr 8, 2017

The fifth week course is interesting since the teacher provided lots of real world cases. However, other courses are too easy.

By Deborah H

Jan 14, 2016

Talking heads - did not take advantage of the software to provide an engaging or challenging course. No depth to the material

By Sheryar P

Mar 28, 2016

The Capstone project has been getting delayed since Jan

Dont expect yourself to complete the specialization

By Chieh Y

Apr 3, 2016

Very disappointed!

This course does not provide sufficient explanation and the materials are very basic.

By Ahmad F

Jan 31, 2020

Very basic, no quantitative analysis, use of graphs or case studies. very poor course.

By sayaka t

Dec 5, 2015

Lecture quality hugely varies depending on lectures. P.Feder is not recommended.

By Johann Q

Sep 23, 2015

Boring lectures. No practice problems, no cases, no projects, no scenarios.

By David K

Jan 8, 2016

Very basic course more appropriate for a high school level

By Rios A

Oct 22, 2018

I don t like this course. Really not helpful and empty

By Anchit R

May 17, 2020

The terminology is a bit difficult to understand

By Vanessa A

May 23, 2021

Too vague and general. Not worth the money.

By Atanu R

Sep 8, 2018

Other than Mr. Raghu, this course is trash

By hassan m

Aug 17, 2020

the accent gets on my nerve

By Ellen O

Oct 18, 2021

unrelated to my job

By Manikandan R

Aug 23, 2017

Content is mediocre

By Harish M

Mar 23, 2016


By Tony

Sep 23, 2017

Too simple