About this Course

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Learner Career Outcomes

33%

started a new career after completing these courses

32%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 12 hours to complete
English
Subtitles: English

Skills you will gain

Predictive AnalyticsCustomer AnalyticsRegression AnalysisMarketing Performance Measurement And Management

Learner Career Outcomes

33%

started a new career after completing these courses

32%

got a tangible career benefit from this course
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 12 hours to complete
English
Subtitles: English

Offered by

University of Pennsylvania logo

University of Pennsylvania

Syllabus - What you will learn from this course

Content RatingThumbs Up91%(19,210 ratings)Info
Week
1

Week 1

4 minutes to complete

Introduction to Customer Analytics

4 minutes to complete
2 videos (Total 4 min)
2 videos
Overview of the Business Analytics Specialization1m
Week
2

Week 2

3 hours to complete

Descriptive Analytics

3 hours to complete
7 videos (Total 74 min), 2 readings, 2 quizzes
7 videos
Descriptive Data Collection: Survey Overview16m
Descriptive Data Collection: Net Promoter Score and Self-Reports11m
Descriptive Data Collection: Survey Design16m
Passive Data Collection4m
Media Planning9m
Causal Data Collection and Summary8m
2 readings
Descriptive Analytics Slides20m
Additional Readings: Descriptive Analytics25m
2 practice exercises
Descriptive Analytics Practice Quiz15m
Descriptive Analytics Quiz30m
Week
3

Week 3

4 hours to complete

Predictive Analytics

4 hours to complete
16 videos (Total 144 min), 5 readings, 2 quizzes
16 videos
Asking Predictive Questions3m
Regression Analysis, Part 19m
Regression Analysis, Part 25m
Beyond Period 210m
Making Predictions Using a Data Set8m
Data Set Predictions: Mary, Sharmila, or Chris?10m
Probability Models10m
Implementation of the Model16m
Results and Predictions5m
Zodiac Story11m
Model Extensions12m
Surprising Applications9m
Machine Learning8m
Customer-Based Corporate Valuation (CBCV)9m
CBCV Case Study: Farfetch9m
5 readings
Reading: Customer Lifetime Value10m
Predictive Analytics and Regression Analysis Slides10m
Implementation of the Model Spreadsheet10m
Additional Readings: Predictive Analytics10m
Lecture Slides10m
2 practice exercises
Predictive Analytics Practice Quiz30m
Predictive Analytics Quiz30m
Week
4

Week 4

2 hours to complete

Prescriptive Analytics

2 hours to complete
7 videos (Total 42 min), 1 reading, 2 quizzes
7 videos
What is Prescriptive Analytics?4m
Using the Data to Maximize Revenue6m
Parameters of the Model10m
Market Structure9m
Competition and Online Advertising Models5m
Conclusion(s)5m
1 reading
Prescriptive Analytics Slides20m
2 practice exercises
Prescriptive Analytics Practice Quiz20m
Prescriptive Analytics Quiz30m

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About the Business Analytics Specialization

This Specialization provides an introduction to big data analytics for all business professionals, including those with no prior analytics experience. You’ll learn how data analysts describe, predict, and inform business decisions in the specific areas of marketing, human resources, finance, and operations, and you’ll develop basic data literacy and an analytic mindset that will help you make strategic decisions based on data. In the final Capstone Project, you’ll apply your skills to interpret a real-world data set and make appropriate business strategy recommendations....
Business Analytics

Frequently Asked Questions

  • Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

    • The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
    • The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.

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