About this Course
48,082 recent views

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 12 hours to complete

Suggested: 4 weeks of study, 1-2 hours/week...

English

Subtitles: English, Vietnamese, Arabic

Skills you will gain

Discovery-Driven PlanningElevator PitchPlanningEntrepreneurship

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 12 hours to complete

Suggested: 4 weeks of study, 1-2 hours/week...

English

Subtitles: English, Vietnamese, Arabic

Syllabus - What you will learn from this course

Week
1
21 minutes to complete

Introduction and Course Materials

3 videos (Total 21 min)
3 videos
0.2 What Is Entrepreneurship?5m
0.3 Can You Teach Entrepreneurship?6m
3 hours to complete

Module 1: Introduction to Entrepreneurship

9 videos (Total 137 min), 2 readings, 1 quiz
9 videos
1.2 Profile of the Entrepreneur5m
1.3 Entrepreneurship in Established Firms18m
1.4 Venture Creation's Role in Society8m
1.5 Types of Enterprises5m
1.6 Technology Entrepreneurship14m
1.7 Impact Entrepreneurship13m
(Optional) The Role of Venture Creation in Society: Interview: Andy Rachleff, Founder, Wealthfront, Co-founder, Benchmark Capital15m
(Optional) Entrepreneurship in Established Companies: Interview with Scott Mills, EVP, Chief Administrator Officer, Viacom32m
2 readings
PDFs of Lecture Slides10m
Audio Interviews with the Founders of Terrafugia and Wanderu10m
1 practice exercise
Module 1: Introduction to Entrepreneurship Quiz20m
Week
2
2 hours to complete

Module 2: Opportunity Analysis

7 videos (Total 91 min), 2 readings, 1 quiz
7 videos
2.2 Push and Pull and the Sources of Innovation13m
2.3 Customers as Sources of Opportunities16m
2.4 Importance of the Idea (VIDE Model)13m
2.5 Assessing Opportunities7m
2.6 The Tournament Approach7m
(Optional) From Idea to Opportunity: Interview with Amy Errett24m
2 readings
PDFs of Lecture Slides10m
Audio Interviews with Founders of TemperPack and Of Mercer10m
1 practice exercise
Module 2: Opportunity Analysis Quiz20m
Week
3
2 hours to complete

Module 3: Markets, Need-Finding and Planning

8 videos (Total 107 min), 2 readings, 1 quiz
8 videos
3.2 Understanding User Needs26m
3.3 Competitive Analysis9m
3.4 Generating Ideas with Individuals and Groups4m
3.5 Planning: Assumptions11m
3.6 Planning: Discovery Driven Planning17m
3.7 Planning: Discovery Driven Planning Worksheet8m
(Optional) Talent Management and Development: Interview with Jackie Reses15m
2 readings
PDFs of Lecture Slides and Better Desk Spreadsheet10m
Audio Interview with Founders of Minibar and Relay Rides10m
1 practice exercise
Module 3: Markets, Need Finding and Plannning Quiz20m
Week
4
2 hours to complete

Module 4: Pitching, Testing, and Prototyping

8 videos (Total 97 min), 2 readings, 1 quiz
8 videos
4.2 Testing your Idea: Customer Interviews9m
4.3 Testing your Idea: Surveys17m
4.4 Creating a Prototype: Physical Goods19m
4.5 Creating a Prototype: Software17m
4.6 Creating a Prototype: Services4m
4.7 Summary and What's Ahead1m
(Optional) Launching a Start-up: Interview with Co-founders of Prayas Analytics20m
2 readings
PDF's of Lecture Slides10m
Audio Interview with Founders of Caviar10m
1 practice exercise
Module 4: Pitching, Testing and Prototype Quiz20m
4.8
468 ReviewsChevron Right

67%

started a new career after completing these courses

62%

got a tangible career benefit from this course

Top reviews from Entrepreneurship 1: Developing the Opportunity

By AGMay 5th 2017

'Entrepreneurship 1: Developing the Opportunity' made me believe that i had all that one should know before starting up. I would recommend this course to all those looking to build the next big thing.

By GGDec 4th 2018

Even as I had started with a fragmented idea about entrepreneurship, this course kind of helped to articulate and build a structure of thought process around it. Looking forward for the courses ahead.

Instructors

Avatar

Lori Rosenkopf

Vice Dean and Director, Wharton Undergraduate Division
Simon and Midge Palley Professor of Management
Avatar

Karl T. Ulrich

Vice Dean of Entrepreneurship and Innovation
The Wharton School
Avatar

Ethan Mollick

Associate Professor
Associate Professor of Management- Wharton School
Avatar

David Bell

President and Co-Founder at Idea Farm Ventures (IFV)
Marketing
Avatar

Kartik Hosanagar

Professor
Wharton School
Avatar

David Hsu

Richard A. Sapp Professor of Management
The Wharton School

About University of Pennsylvania

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies. ...

About the Entrepreneurship Specialization

Wharton's Entrepreneurship Specialization covers the conception, design, organization, and management of new enterprises. This five-course series is designed to take you from opportunity identification through launch, growth, financing and profitability. With guidance from Wharton's top professors, along with insights from current Wharton start-up founders and financiers, you'll develop an entrepreneurial mindset and hone the skills you need to develop a new enterprise with potential for growth and funding, or to identify and pursue opportunities for growth within an existing organization....
Entrepreneurship

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.