How does a good idea become a viable business opportunity? What is entrepreneurship and who fits the profile of an entrepreneur? This introductory course is designed to introduce you to the foundational concepts of entrepreneurship, including the definition of entrepreneurship, the profile of the entrepreneur, the difference between entrepreneurship and entrepreneurial management, and the role of venture creation in society. You’ll explore where technology entrepreneurship and impact entrepreneurship align and where they diverge, and you’ll learn proven techniques for identifying the opportunity, assessing the opportunity, hypothesis testing and creating a prototype.
This course is part of the Entrepreneurship Specialization
Offered By


About this Course
Skills you will gain
- Discovery-Driven Planning
- Elevator Pitch
- Planning
- Entrepreneurship
Offered by
Syllabus - What you will learn from this course
Introduction and Course Materials
Module 1: Introduction to Entrepreneurship
Module 2: Opportunity Analysis
Module 3: Markets, Need-Finding and Planning
Module 4: Pitching, Testing, and Prototyping
Reviews
- 5 stars82.40%
- 4 stars15.28%
- 3 stars1.73%
- 2 stars0.24%
- 1 star0.32%
TOP REVIEWS FROM ENTREPRENEURSHIP 1: DEVELOPING THE OPPORTUNITY
This course is well thought out and well organized and offered a lot of knowledge and insight that I intend to apply to my business idea. I am excited and plan to take the entire specialization.
Such a great start to this specialization. This gets your mind churning if you are a perspective entrepreneur that is looking to build your company. I am looking forward to starting the next course.
Coursera is the best,,, I’ve always thought going to school was all you need to acquire the knowledge you want... But now I no you can be home and acquire your knowledge through the help of coursera..
The material was very informative and instructors where also very spot on with their presentation. I enjoyed the course very much and look forward to other courses in this specialization.
About the Entrepreneurship Specialization

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