About this Course

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Flexible deadlines
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Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Approx. 9 hours to complete
Spanish

Skills you will gain

MarketingPromotion (Marketing)Consumer BehaviourOnline AdvertisingPromotion And Marketing Communications
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Approx. 9 hours to complete
Spanish

Offered by

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University of Pennsylvania

Syllabus - What you will learn from this course

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Week
1

Week 1

2 hours to complete

BRANDING: Estrategias de Marketing y Posicionamiento de Marca Mercadeo

2 hours to complete
7 videos (Total 80 min), 3 readings, 1 quiz
Week
2

Week 2

2 hours to complete

ORIENTACIÓN AL CLIENTE: Los Límites del Pensamiento Centrado en el Producto y Las Oportunidades y Retos de la Orientación al Cliente

2 hours to complete
9 videos (Total 81 min)
Week
3

Week 3

2 hours to complete

ESTRATEGIAS DE INSERCIÓN AL MERCADO: Interacciones En Línea y Convencionales y Cómo Encontrar Usuarios Principales y Facilitar la Influencia y el Contagio

2 hours to complete
12 videos (Total 113 min)
Week
4

Week 4

2 hours to complete

BRANDING: Estrategias de Comunicación Eficaz de Marca y Estrategias de Reposicionamiento

2 hours to complete
6 videos (Total 87 min)

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About the Fundamentos Empresariales Specialization

Fundamentos Empresariales

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