About this Course

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Learner Career Outcomes

83%

started a new career after completing these courses

74%

got a tangible career benefit from this course

17%

got a pay increase or promotion

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 9 hours to complete

Suggested: 4 weeks of study, 1-3 hours/week...

English

Subtitles: English

Skills you will gain

Brand ManagementChoosing AdvisorsBrandEntrepreneurshipStrategic Management

Learner Career Outcomes

83%

started a new career after completing these courses

74%

got a tangible career benefit from this course

17%

got a pay increase or promotion

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 9 hours to complete

Suggested: 4 weeks of study, 1-3 hours/week...

English

Subtitles: English

Syllabus - What you will learn from this course

Content RatingThumbs Up97%(2,781 ratings)Info
Week
1

Week 1

2 hours to complete

Preparing to Launch: Essential Components

2 hours to complete
8 videos (Total 74 min), 1 reading, 1 quiz
8 videos
1.1 The Lean Approach9m
1.2 Minimum Viable Products (MVPs)8m
1.3 Hypothesis and Preliminary Experiments4m
1.4 The Pivot3m
1.5 Making the Leap5m
1.6 The Art of the Pitch13m
(Optional) The Pitch Process: A VC's perspective. Interview with Eurie Kim, Forerunner Ventures27m
1 reading
Module 1 PDFs of Lecture Slides10m
1 practice exercise
Module 1 Quiz: Products, Pitches and Pivots20m
Week
2

Week 2

2 hours to complete

Module 2: Building the Team

2 hours to complete
7 videos (Total 94 min), 1 reading, 1 quiz
7 videos
2.1 The Role of Early Hires8m
2.2 Goals and Motivations13m
2.3 Founder's Agreements14m
2.4 Hiring Key Management12m
2.5 Finding Technical Resources7m
2.6 Allocating Equity Among Team Members25m
1 reading
Module 2 PDFs of Lecture Slides10m
1 practice exercise
Module 2 Quiz: Building the Founding Team20m
Week
3

Week 3

1 hour to complete

Module 3: Networks, Professional Services, and Intellectual Property

1 hour to complete
5 videos (Total 51 min), 1 reading, 1 quiz
5 videos
3.1 Mentors, Advisors, and Advisory Boards5m
3.2 Professional Services: Lawyers and Accountants5m
3.3 Intellectual Property Overview14m
3.4 Summary - Legal Forms of the Enterprise9m
1 reading
Module 3 PDFs of Lecture Slides10m
1 practice exercise
Module 3 Quiz: Creating Networks20m
Week
4

Week 4

2 hours to complete

Module 4: Branding, Strategy, and Summary

2 hours to complete
7 videos (Total 107 min), 2 readings, 1 quiz
7 videos
4.1 About Us - Authenticity and Personality18m
4.2 Bias and Meritocracy7m
4.3 Incubators and Accelerators5m
4.4 Entrepreneurial Strategy23m
4.5 Course Wrap Up51s
(Optional) The Entrepreneur's Journey: Interview with Lindsey Stewart, Co-founder, Stringer30m
2 readings
(Optional) Audio Interview with Big Ass Fans10m
Module 4 PDFs of Lecture Slides10m
1 practice exercise
Module 4 Quiz: Branding and the Entrepreneurial System20m
4.8
171 ReviewsChevron Right

Top reviews from Entrepreneurship 2: Launching your Start-Up

By IRAug 20th 2017

Thanks for providing this exceptional material, which clarifies and inspires people to launch their dreams into realities. Never is easy, but having this lectures as a tools to achieve them is great.

By GESep 15th 2017

Very insightful program. I appreciate all that were taught. I encouraged my friends to take this course whether they would pursue it or get a different perspective of your their professional career.

Instructors

Instructor rating4.85/5 (17 Ratings)Info
Image of instructor, Kartik Hosanagar

Kartik Hosanagar 

Professor
Wharton School
91,922 Learners
5 Courses
Image of instructor, Lori Rosenkopf

Lori Rosenkopf 

Vice Dean and Director, Wharton Undergraduate Division
Simon and Midge Palley Professor of Management
91,922 Learners
5 Courses
Image of instructor, David Hsu

David Hsu 

Richard A. Sapp Professor of Management
The Wharton School
91,922 Learners
5 Courses
Image of instructor, Ethan Mollick

Ethan Mollick 

Associate Professor
Associate Professor of Management- Wharton School
94,693 Learners
6 Courses
Image of instructor, David Bell

David Bell 

President and Co-Founder at Idea Farm Ventures (IFV)
Marketing
274,928 Learners
8 Courses
Image of instructor, Karl  T. Ulrich

Karl T. Ulrich 

Vice Dean of Entrepreneurship and Innovation
The Wharton School
113,330 Learners
6 Courses

Offered by

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University of Pennsylvania

About the Entrepreneurship Specialization

Wharton's Entrepreneurship Specialization covers the conception, design, organization, and management of new enterprises. This five-course series is designed to take you from opportunity identification through launch, growth, financing and profitability. With guidance from Wharton's top professors, along with insights from current Wharton start-up founders and financiers, you'll develop an entrepreneurial mindset and hone the skills you need to develop a new enterprise with potential for growth and funding, or to identify and pursue opportunities for growth within an existing organization....
Entrepreneurship

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.