About this Course

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Learner Career Outcomes

83%

started a new career after completing these courses

74%

got a tangible career benefit from this course

17%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
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Approx. 8 hours to complete
English

Skills you will gain

Brand ManagementChoosing AdvisorsBrandEntrepreneurshipStrategic Management

Learner Career Outcomes

83%

started a new career after completing these courses

74%

got a tangible career benefit from this course

17%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 8 hours to complete
English

Offered by

Placeholder

University of Pennsylvania

Syllabus - What you will learn from this course

Content RatingThumbs Up96%(3,323 ratings)Info
Week
1

Week 1

2 hours to complete

Preparing to Launch: Essential Components

2 hours to complete
8 videos (Total 74 min), 1 reading, 1 quiz
8 videos
1.1 The Lean Approach9m
1.2 Minimum Viable Products (MVPs)8m
1.3 Hypothesis and Preliminary Experiments4m
1.4 The Pivot3m
1.5 Making the Leap5m
1.6 The Art of the Pitch13m
(Optional) The Pitch Process: A VC's perspective. Interview with Eurie Kim, Forerunner Ventures27m
1 reading
Module 1 PDFs of Lecture Slides10m
1 practice exercise
Module 1 Quiz: Products, Pitches and Pivots30m
Week
2

Week 2

2 hours to complete

Module 2: Building the Team

2 hours to complete
7 videos (Total 94 min), 1 reading, 1 quiz
7 videos
2.1 The Role of Early Hires8m
2.2 Goals and Motivations13m
2.3 Founder's Agreements14m
2.4 Hiring Key Management12m
2.5 Finding Technical Resources7m
2.6 Allocating Equity Among Team Members25m
1 reading
Module 2 PDFs of Lecture Slides10m
1 practice exercise
Module 2 Quiz: Building the Founding Team30m
Week
3

Week 3

2 hours to complete

Module 3: Networks, Professional Services, and Intellectual Property

2 hours to complete
5 videos (Total 51 min), 1 reading, 1 quiz
5 videos
3.1 Mentors, Advisors, and Advisory Boards5m
3.2 Professional Services: Lawyers and Accountants5m
3.3 Intellectual Property Overview14m
3.4 Summary - Legal Forms of the Enterprise9m
1 reading
Module 3 PDFs of Lecture Slides10m
1 practice exercise
Module 3 Quiz: Creating Networks30m
Week
4

Week 4

3 hours to complete

Module 4: Branding, Strategy, and Summary

3 hours to complete
7 videos (Total 107 min), 2 readings, 1 quiz
7 videos
4.1 About Us - Authenticity and Personality18m
4.2 Bias and Meritocracy7m
4.3 Incubators and Accelerators5m
4.4 Entrepreneurial Strategy23m
4.5 Course Wrap Up51s
(Optional) The Entrepreneur's Journey: Interview with Lindsey Stewart, Co-founder, Stringer30m
2 readings
(Optional) Audio Interview with Big Ass Fans10m
Module 4 PDFs of Lecture Slides10m
1 practice exercise
Module 4 Quiz: Branding and the Entrepreneurial System30m

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About the Entrepreneurship Specialization

Entrepreneurship

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