Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies.
About this Course
Learner Career Outcomes
Skills you will gain
Learner Career Outcomes
University of Pennsylvania
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
- 5 stars80.35%
- 4 stars16.94%
- 3 stars2.10%
- 2 stars0.31%
- 1 star0.27%
TOP REVIEWS FROM INTRODUCTION TO MARKETING
The course covers the foundations on Marketing. It was clear and well explained. Thank you to the three Professors to teach with so much excitement, it certainty made my experience more enjoyable.
I really enjoyed this course and will be revisiting from time to time for refresher. Thanks a lot to the lecturers and Brabara Khan; thanks for driving the course home. Emeka from Lagos, Nigeria.
An excellent exposure to the world of marketing. The material presented was relevant and up to date with real world examples. The presentation was lucid, easy to understand and most interesting.
The course covers the essential areas of marketing in this era. The course directors have done a wonderful job in putting together the material and case studies to fully understand the concepts.
About the Business Foundations Specialization
In this Specialization, you’ll develop basic literacy in the language of business, which you can use to transition to a new career, start or improve your own small business, or apply to business school to continue your education. In five courses, you’ll learn the fundamentals of marketing, accounting, operations, and finance. In the final Capstone Project, you’ll apply the skills learned by developing a go-to-market strategy to address a real business challenge.
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