About this Course

Learner Career Outcomes

30%

started a new career after completing these courses

31%

got a tangible career benefit from this course

11%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 10 hours to complete
English

Skills you will gain

Positioning (Marketing)MarketingMarketing StrategyCustomer Satisfaction

Learner Career Outcomes

30%

started a new career after completing these courses

31%

got a tangible career benefit from this course

11%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 10 hours to complete
English

Offered by

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University of Pennsylvania

Syllabus - What you will learn from this course

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Week
1

Week 1

2 hours to complete

BRANDING: Marketing Strategy and Brand Positioning

2 hours to complete
7 videos (Total 80 min), 3 readings, 1 quiz
Week
2

Week 2

2 hours to complete

CUSTOMER CENTRICITY: The Limits of Product-Centric Thinking & The Opportunities and Challenges of Customer Centricity

2 hours to complete
9 videos (Total 81 min)
Week
3

Week 3

3 hours to complete

GO TO MARKET STRATEGIES: Communications Strategy & Fundamentals of Pricing

3 hours to complete
15 videos (Total 173 min)
Week
4

Week 4

2 hours to complete

BRANDING: Effective Brand Communications Strategies and Repositioning Strategies

2 hours to complete
6 videos (Total 87 min)

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About the Business Foundations Specialization

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Frequently Asked Questions

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