The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World.
About this Course
Learner Career Outcomes
Approx. 9 hours to complete
Learner Career Outcomes
Approx. 9 hours to complete
Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.
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TOP REVIEWS FROM WHAT IS SOCIAL?
Great course. Looking forward completing whole specialization.\n\nAdditionally, the course shares and recommends tools which are helpful if you are doing social media marketing or eager to become one.
A really great introduction to Social Media Marketing and an opportunity to gain access to really useful tools that make me competitive in the job market. Very excited to begin MOOC 2 of this program.
It was probably one of the best MOOC's I've ever attended! Sir Randy did a great job explaining everything, accompanied by excellent slides which made me understand the course more! Excellent course!
This course is an excellent well executed course. It has allot of very interesting reading as well as quizzes to make sure you understand the knowledge, plus there is inter-action with fellow peers &
I highly recommend this course. Learning the fundamentals of social with professor Randy certainly help me understand in-depth entire body of what it means to be social on various digital platforms!
I enjoyed this class and found it challenging. I am new to the social media world and found this class to be a great motivator to sign up for new social media sites I have never considered before.
This course covered great information and tied everything in. I'm excited to dive deeper in the knowledge. I found the assignments thought-provoking and helped to narrow down my focus even more.
Amazing information given, with great assignments to supplement my learning. Will definitely advise anyone interested in learning more about digital marketing to check out this course and more!
Easily formatted and filled with a wide range of topics that we've heard little about yet rarely understood until utilizing this course! If you wish to stay ahead of the technology, take this!
This class has been an eye opener for me thus far. I'm enjoying learning all the how to of Social Media. I am looking forward to getting through all the MOOC's and start my new career online.
It's good and inspiring.\n\nBut I would say the contents covered are a little general.\n\nHowever, I would expect this whole specification will help me go deeper into social media marketing.
Randy Hlavac is an excellent professor with a plethora of experience in the digital marketing industry, and I am glad and honored to have such a professor who is willing to bring in experts.
Very engaging and thoughtfully presented overview and introduction to the course offerings. Had my first big AHA moment which completely validated my decision to enroll/pay for the course.
I will give it 5 stars. Heads up! I´m really not a social web geek. But this course does unveil content that is very useful and well focused for both the newby as well as the social nerds.
I highly recommend this course. I have very little background knowledge on social media and I am using the tools acquired on this online course to help my small business grow. Five stars!
good introduction. I'm getting a better sense of the online social landscape but would like to go from theory to practice a lot faster - I expect the pace will pick up in the next course
The course is extremely well structured. They are doing a great job of making the course useful by creating real life assignments and ensuring users implement learning in the real world
@What is Social? made me aware how the social media works and enhanced me to use the social network sites appropriately as marketing tools. Thank you Dr. Randy Hlavac for the lectures.
Absolutely eye opening and definitely a valuable resource for anyone interested in not only growing their own networks but also for anyone who is involved in social media in any way.
I loved this course. I'm in the field but have had no formal training. I feel like I have a handle on concepts behind social media and it will help me be more successful in my job.
About the Social Media Marketing Specialization
Frequently Asked Questions
When will I have access to the lectures and assignments?
Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
What is the refund policy?
Is financial aid available?
More questions? Visit the Learner Help Center.