The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World.
This course is part of the Social Media Marketing Specialization
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About this Course
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessSkills you will gain
- Social Marketing
- Social Network
- Social Media Marketing
- Social Media
Could your company benefit from training employees on in-demand skills?
Try Coursera for BusinessOffered by
Syllabus - What you will learn from this course
Introduction to Social Marketing
Social Trends
The Business of Social
Social Overview
Reviews
- 5 stars73.57%
- 4 stars19.22%
- 3 stars4.52%
- 2 stars1.36%
- 1 star1.31%
TOP REVIEWS FROM WHAT IS SOCIAL?
Very engaging and thoughtfully presented overview and introduction to the course offerings. Had my first big AHA moment which completely validated my decision to enroll/pay for the course.
This course is wonderful and it shows gives a different insight into Social media. And also introduces the learner to different useful tools in order to make better their social media presence.
A really great introduction to Social Media Marketing and an opportunity to gain access to really useful tools that make me competitive in the job market. Very excited to begin MOOC 2 of this program.
Randy Hlavac is an excellent professor with a plethora of experience in the digital marketing industry, and I am glad and honored to have such a professor who is willing to bring in experts.
About the Social Media Marketing Specialization

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