The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World.
This course is part of the Social Media Marketing Specialization
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Offered By
Social Media Marketing SpecializationNorthwestern UniversityAbout this Course
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Learner Career Outcomes
43%
started a new career after completing these courses
40%
got a tangible career benefit from this course
12%
got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Course 1 of 6 in the
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 7 hours to complete
English
Subtitles: Arabic, French, Portuguese (European), Italian, Vietnamese, German, Russian, English, Spanish, Japanese
Skills you will gain
Social MarketingSocial NetworkSocial Media MarketingSocial Media
Learner Career Outcomes
43%
started a new career after completing these courses
40%
got a tangible career benefit from this course
12%
got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Course 1 of 6 in the
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 7 hours to complete
English
Subtitles: Arabic, French, Portuguese (European), Italian, Vietnamese, German, Russian, English, Spanish, Japanese
Offered by
Northwestern University
Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.
Syllabus - What you will learn from this course
1 hour to complete
Introduction to Social Marketing
In this first module, you will learn about the goals, structure, and deliverables of the Social Marketing Specialization MOOCs, as well as gain an understanding of how the MOOCs in the Specialization will each build on one another to create a truly unique and immediately applicable experience.
1 hour to complete
7 videos (Total 24 min), 6 readings
2 hours to complete
Social Trends
In this module, you will learn not only how the digital revolution has disrupted the marketplace, but also how you can make sense of this disrupted digital world.
2 hours to complete
7 videos (Total 39 min), 3 readings, 1 quiz
2 hours to complete
The Business of Social
In this module, you will learn how to view social as holistic, consumer/stakeholder focused, flexible, global, real-time and integrated. You will then complete a peer review assignment which will ask you to define your target audience on social.
2 hours to complete
9 videos (Total 42 min), 1 reading, 2 quizzes
2 hours to complete
Social Overview
In this module, you will learn to understand the importance of big data and how to deal with all of the quickly changing social sites used today. You will also learn the difference between social networks and communities as well as the reasons that they form. Then, you will set up the social sites that you will use throughout the Specialization.
2 hours to complete
9 videos (Total 45 min), 4 readings, 2 quizzes
Reviews
TOP REVIEWS FROM WHAT IS SOCIAL?
by CCMay 12, 2016
A really great introduction to Social Media Marketing and an opportunity to gain access to really useful tools that make me competitive in the job market. Very excited to begin MOOC 2 of this program.
by FFOct 6, 2016
Great course. Looking forward completing whole specialization. Additionally, the course shares and recommends tools which are helpful if you are doing social media marketing or eager to become one.
by DMMar 19, 2017
It was probably one of the best MOOC's I've ever attended! Sir Randy did a great job explaining everything, accompanied by excellent slides which made me understand the course more! Excellent course!
by MLJun 27, 2019
This course is an excellent well executed course. It has allot of very interesting reading as well as quizzes to make sure you understand the knowledge, plus there is inter-action with fellow peers &
About the Social Media Marketing Specialization
In a 2018 survey of businesses, Buffer found that only 29% had effective social media marketing programs. A recent survey of consumers by Tomoson found 92% of consumers trust recommendations from other people over brand content, 70% found consumer reviews to be their second most trusted source, 47% read blogs developed by influencers and experts to discover new trends and new ideas and 35% used blogs to discover new products and services. Also, 20% of women who used social considered products promoted by bloggers they knew. Today, businesses and consumers use social media to make their purchase decisions.
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