The first course in the Sales Operations/Management Specialization, Account Management & Salesforce Design aims to introduce learners to a variety of sales methods. Students will gain knowledge on steps in strategic planning and sales management, responsibilities of a sales manager, kinds of sales operations, a recap of the personal selling process, and the concept of a buying center.
Introduction - Week 4
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Reviews
4.5 (223 ratings)
- 5 stars73.54%
- 4 stars13.90%
- 3 stars5.38%
- 2 stars1.79%
- 1 star5.38%
AK
May 13, 2020
This course basically helps me to understand sales, marketing concepts and improve analytical skills in sales field and how to work as salesperson.
KN
Jun 12, 2020
I am so proud that I attend this amazing and reach course.
Thank you Michael F. Walsh, Ph.D, Suzanne C. Bal and Emily C. Tanner, Ph.D .
From the lesson
Inside/Outside Sales, Buying Centers, and Overview of the Personal Selling Process
This module presents two kinds of sales operations: inside and outside sales. We also present an overview of personal selling and introduce the concept of a buying center.
Taught By
Michael F. Walsh, Ph.D.
Department Chair & Associate Professor of Marketing
Suzanne C. Bal
Teaching Assistant Professor, Marketing
Emily C. Tanner, Ph.D.
Assistant Professor, Marketing
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